The Research Of Cultural And Creative Product Design Based On Product Gene

With the rapid development of the cultural and creative industries,the awareness of consumption of mass culture has been continuously enhanced,and the demand for cultural products has also increased.In this context,it is increasingly important to integrate cultural elements into daily life and to display the cultural elements in products.Due to the current lack of cultural creativity,lack of effective design methods and homogenization in the cultural and creative product market.In response to these problems,this article will explore the design ideas and models of cultural and creative products from a new perspective of product genes,express the internal factors in the design process in a stylized way,and use genetic evolution to construct relevant design models.Improve the cultural and creative nature of cultural and creative products while improving the uneven development of cultural and creative products.The main research work of this thesis is as follows:Firstly,using the literature analysis method and the case analysis method,the basic concepts,classifications,traits and current deficiencies of cultural creative products are summarized and summarized,and the cultural creative products are classified from the perspective of the carrier.Next,the origin of the product genes,The evolutionary method has been carefully analyzed and the design methods used in current cultural and creative products have been summarized.Secondly,on the basis of product genes,the characterization model of product genes was studied,and the cultural factors that may be encountered in the design process were classified according to the cultural factors in cultural creative products.On the basis of the two,the product gene characterization model of cultural creative products is established,and the components and variables involved in the characterization model are subdivided.Thirdly,based on the genomic representation model of Genesis products and the way of gene evolution,an evolution-driven design model is constructed,and the existing existence of the model is used to prove the significance of the model.Finally,the design practice is based on the culture of Harbin Engineering University.From the perspective of carrier,SWOT method is used to analyze the existing cultural creative products and market on campus.Using the mind mapping method to visualize and summarize the cultural resources of Kazakhstan engineering,apply the genomic representation model of cultural creative products and the evolution-driven design model to the design process,and evaluate the designed products to verify the cultural creativity based on product genes.The feasibility of the product design method.