Research On The International Development Strategy Of JiLu Power Design Institute Under The Context Of "One Belt And One Road"

As a first-class power design institute in China,Jilu Power Design Institute has the service capabilities of designs and constructs 1000WM large-capacity,high-parameter thermal power units,1000kV UHV power grids,large-scale wind power and photovoltaic power stations,which has strong competitiveness.Currently,it is a secondary subsidiary of the State Power Investment Group.With the gradual saturation of China’s domestic power market,the demand for domestic power construction has fallen steeply,and the Power Design Institute is facing severe survival and development problems.Go abroad becomes an important way for the development and transformation of China’s electric power design enterprises.In response to this,Jilu Electric Power Design Institute formulated the development vision of "first-class international engineering company" in accordance with its own development situation.Since the country proposed the "Belt and Road" strategic development plan in 2013,more and more enterprises have gone abroad.Take advantage of the "Belt and Road" strategic development,How to realize the strategic development of "market internationalization and resource globalization"and create a "first-class international engineering company" has become an important research issue of Jilu Power Design Institute.This article first analyzes the current status and level of international development of Jilu Power Design Institute,and explains the operating structure of international business.Then use the PEST analysis method to analyze the macro-development environment under the background of the "Belt and Road" from the perspective of politics,economy,social culture,and technology to determine opportunities and challenges;the Porter Five Forces model is used to analyze the bargaining power and competitiveness and main business model for the future international development of Jilu Power Design Institute;use SWOT analysis method to analyze the development advantages and disadvantages of Jilu Power Design Institute in terms of technology,manpower,resources,etc.,and determine the business under development strategy.Finally,combining market,technology,talents,resources and management and other key international development capabilities and competitive strategic objectives,we will refine the internationalization goals from short-term and long-term periods,and formulate reform and construction measures to promote the development of core competitiveness,Provide guarantee for the realization of development strategy.Through in-depth analysis of Jilu Electric Power Design Institute’s own problems and international development guarantee measures,this article explores the necessity,advantage and disadvantage of the international development of Jilu Electric Power Design Institute in the context of the "Belt and Road".For the first time,it explores a practical international development path for the electric power design institute to take the transformation and development of an international engineering company,and it also provides a reference for the international development of other power companies.It has important theoretical and practical significance.