Research On The Post Occupancy Evaluation Of Kaifeng Cultural Tourist Scenic Spot Based On Tourists Perception

With the rapid development of tourism,the tourism industry,as one of the five industries of happiness,plays an increasingly important role.It not only promotes the development of China’s economy,but also improves the quality of national life,making people begin to pursue spiritual prosperity and cultural tourism experience.Therefore,cultural tourism is highly sought after.As cultural tourism city,kaifeng is rich in cultural tourism resources and historic sites,attracted many tourists to visit,but as the construction of numerous cultural tourism scenic spot,how to keep the unique position of kaifeng cultural tourism is particularly important,therefore,from the perspective of the user to explore whether meet the needs of tourists and the use in the scenic spot evaluation for the sustainable development of scenic spots in kaifeng culture plays an important role.This article from the perspective of tourists,the selection of kaifeng ten cultural tourism scenic area as the research in the area,and introduced the network comment information as sample data,to comment on information collection,statistics and processing,using the network of text analysis,the analysis of tourist perception after swim,establish a satisfaction evaluation index after use,and determined the scoring criteria,calculate each index of the scenic spot satisfaction situation,after using evaluation was studied for the scenic area,scenic spot in use process problems and put forward the corresponding improvement strategy,for kaifeng cultural tourism scenic spot planning promotion and management provides a theoretical reference.This paper is mainly divided into the following parts:First,the relevant research background,research purpose and significance are analyzed,and the research framework is determined;Second,the relevant concepts and theoretical basis are expounded,and the domestic and foreign research reviews are sorted out.Thirdly,the cultural tourism resources of Kaifeng are classified,and the general situation of the research place is expounded.Four,collect the network review data of ten scenic spots,use the network text analysis method to analyze the tourist perception of the research object,according to the extracted high-frequency words and text content to determine the scenic spots traffic,landscape environment,history and culture,infrastructure supporting facilities and management services and other 5 satisfaction indicators and 16 secondary indicators;Five,on the arrangement of the basic information of the sample,it is concluded that tourists source more for foreign cities,2019 comments on the highest,most tourists visit season in October,Millennium City Park,The Song Dynasty Of Kungfu City,Longting Park KaiFengFu,DaXiangGuo temple,bao temple,Tianbo Yang House,HanYuan park,Iron Tower Park,Yuwangtai Park ten scenic spots such as review score of 4.64,4.57,4.30,4.29,4.26,4.33,4.25,4.14,4.44,4.00.The landscape preferences of tourists are mainly garden pieces,buildings and plants.On 16 secondary index satisfaction were analyzed,and each scenic spot can be drawn from all satisfaction index scored an average of 0.56,0.37,0.72,0.56,0.46,0.63,0.39,0.84,0.72,0.17,by comparing each index of the height,the results show that the scenic area of health,public security management services,toilet,the evaluation of historical building protection is relatively low.Six,through the analysis concluded that cultural tourism scenic spot in kaifeng city,the following issues:historical building protection does not reach the designated position,rich plant landscape is too drab,cultural expression,imperfect supporting facilities,management,service does not reach the designated position,marking system is not obvious,commercial is too thick,aiming at the existing problem of the scenic area is put forward for the protection of historical and architectural style,rich landscape plant community,deepen the historical and cultural connotation,perfect supporting facilities,strengthening the scenic area management services,the base area marking system improvement strategies,such as so as to provide reference for kaifeng cultural tourism scenic spot sustainable development Suggestions;Ⅶ.At the end of the paper,the conclusions of the research are summarized,and the future related research is prospected.