The Research On The CMF Implementation Management Problems And Measures Of A Auto Manufacturing Enterprise

As the auto market competition intensifies,product innovation as an important strategy for enterprises to gain competitive advantage,has been paid attention to by enterprise managers.In order to improve the market competitiveness of products,enterprises began to constantly adjust the management model,in order to reduce costs as far as possible while improving operational efficiency.With the weak foundation of innovation in China’s manufacturing industry,there are many problems in the management of product innovation in automobile enterprises,such as lack of innovation incentive system,overlapping and rigid organizational structure,enterprise resources can not support product innovation or the integration of product Innovation Strategy and enterprise management strategy is not good.Therefore,the promotion of product innovation ability is a technical issue is also an innovation of enterprise management mode.In this paper,the enterprise management problem behind product CMF innovation is studied,in order to implement the development of CMF and improve the management strategy of sustainable development of product innovation.CMF is the integrated optimization of product C-color,M-material and F-process.It is used to give the best appearance,function and quality of industrial products.It is the most important part of the perceptual interaction between product and user,as international competition intensifies in a global context,the demand for product differentiation and diversification increases rapidly,and consumer demand rises to a higher level of spiritual and emotional dimensions,the CMF design has attracted the attention of the manufacturing enterprises in many countries because of its innovative value,such as creating brand,increasing economic added value,satisfying diversified individual demand and emotional product.From the point of view of users,the implementation of CMF needs to start with the product elements such as color,material,technology and so on.From the Enterprise Management Level,CMF implements the goal of improving the added value of product flexibility and balancing the conflict between user experience and cost by coordinating the level of color,material,surface treatment process/technology.Based on the above cognition,this paper summarizes and analyzes the business supporting system needed for CMF innovation and development based on the enterprise environment of CMF implementation and development,including the Enterprise Product Development and design concept,internal and external organization coordination ability,supply chain innovation management level and enterprise management team innovation strategy,etc.it is hoped to provide ideas and references for CMF innovation and industrial upgrading and transformation of main engine plant and supply chain enterprise.First of all,this paper analyzes the implementation status of CMF in a automobile manufacturing enterprise,and breaks down the innovation "inactivation" business elements in the product development process.Secondly,based on the literature and information on Manufacturing/auto manufacturing/product innovation at home and abroad,through the analysis of the survey results of senior employees who have direct business relationship with CMF,to diagnose the management problems behind the lack of CMF innovation.Then,through the implementation of a direct business relationship with enterprise CMF management interview content analysis,specifically put forward clear design to create value of product development ideas,construction of organizational structure conducive to CMF innovation and optimization of supply chain value ecosystem,etc.,and from the system guarantee,the fund support,the enterprise top management team innovation strategy fixed position and the local government support and so on proposed the enterprise CMF implementation safeguard measure.The research of this paper is helpful to improve the implementation ability of CMF in a automobile manufacturing enterprise,and to improve the product research and development level and market competitiveness.It can also provide beneficial reference for CMF of automobile manufacturing enterprises and related supply chain enterprises to implement innovation and development.