Research On The Motivation Of Sales Staff In Iveco 4S Store In Beijing

With the rapid development of China’s economy,the personal disposable income of urban residents continues to increase,and the demand for cars is also on the rise.As of June 2020,the output of passenger vehicles(sedan,SUV and MPV)in the Chinese mainland has reached 1.74 million,with a year-on-year growth rate of 13.1%.According to relevant data forecast,with the continuous increase in the number and price of automobile sales in the Chinese mainland,the development prospects of domestic automobile sales enterprises will be better and better.On the other hand,car dealers are also facing the dual pressure from the domestic market and competitors.In order to cope with the challenges,they adopt active and effective marketing models to ensure the continuous growth of their car sales and obtain more operating profits.In other words,in order to achieve the ultimate goal of profit maximization,the automobile 4S shop must improve the competitiveness of the enterprise,and excellent employees are the core competitive elements of the automobile 4S shop.In order to achieve the ultimate goal of the enterprise,the automobile 4S shop should make reasonable use of the performance appraisal index system and formulate scientific and effective incentive mechanism on the basis of scientific management.This paper takes the sales staff of Beijing Iveco 4S Store as the specific research object,searches and combs the relevant research literature at home and abroad,analyzes and summarizes the connotation and incentive methods of sales staff motivation,and puts forward the theoretical basis for analyzing sales staff motivation in this paper.Using the comparison method and interview method to Beijing Iveco 4 s store sales staff incentive situation and the existing problems were summarized and analyzed,summarized the 4 s store sales staff in the aspect of material incentive and non-material incentive have some problems,the existence of these problems directly cause auto 4 s store sales staff’s work enthusiasm is not high,sales staff satisfaction is not strong,etc.This paper is devoted to the research on the existing problems and solutions of employee motivation in Beijing Iveco 4S store.The full text is divided into six parts.The first part is the introduction.The second part is incentive connotation and related theories.The third part analyzes the current situation of employee incentive in Beijing Iveco 4S Store.The fourth part puts forward the problems of employee incentive in Beijing Iveco 4S store,and analyzes the reasons.The fifth part puts forward the incentive countermeasures of Beijing Iveco 4S store staff.The sixth part is conclusion and prospect.