Research On Development Strategy Of Lantian Automotive Systems Company

Under the background of economic and trade globalization,enterprises act as carriers,bearing challenges and unlimited pressure from all sides.In order to maintain a good momentum of development and sustainable development in the changing global trade market environment,enterprises need to constantly improve their unique competitiveness and reflect their internal uniqueness.In recent years,with the increase of investment and development in the field of new energy,various models and brands of machinery manufacturing industry,especially automobile and parts enterprises,are facing a new development pattern.Blue sky automotive systems company is developing in such an environment of continuous innovation opportunities and challenges.Development is the essence of enterprise strategy.Development direction,development speed and quality,development point and development ability are the fundamental orientation of enterprise development,which can provide systematic and effective solutions for enterprise development.In this paper,the blue sky automotive systems company as the background,research enterprise development strategy,focusing on the blue sky automotive systems company’s development status,problems,analysis of the company’s internal and external development environment,study and judge the system of scientific and conducive to enterprise development strategy.Under the situation that the traditional automobile industry is about to enter the bottleneck period and the new energy automobile industry is rising rapidly,how to maintain the momentum of rapid development provides scientific strategic thinking for the same industry auto parts enterprises and even the supporting industries to study and judge their own situation and formulate development strategies.First of all,this paper expounds the background and significance of blue sky automotive system company’s research on its own development strategy,expounds the methods and contents used in the research of enterprise development strategy,and summarizes the basic theories used in the research of development strategy at home and abroad and the research results of each other.Secondly,it introduces the development history of blue sky automotive system company,and compares with its main domestic competitors,analyzes the possible problems in the development process of the company and the corresponding reasons,such as the intelligence and Internet business market is still in the initial stage,the transformation of electric system has not yet entered the right track and so on.Third,using the PEST analysis method to in-depth study of the macro-environmental impact of enterprises on new energy development plans,pollutant emission standards,new energy subsidy policies,the signing of the RCEP agreement,and the impact of the new crown epidemic.Use Porter’s five forces model to analyze the competitive relationship between Blue Sky Company and its upstream and downstream supply chains.The SWOT model is used to analyze the internal and external environment,opportunities and threats,advantages and disadvantages,and summarize the SO,ST,WO,WT strategy,and finally choose the expansion SO strategy.Finally,according to the results of the analysis,combined with the development strategy theory,strategic management process theory to determine the development strategy of enterprises.In order to implement the expansionary development strategy,we should: first,seize the automotive industry pro-cycle,strengthen the brand effect,give full play to the advantages of technology and quality,improve customer satisfaction,so as to enhance the influence;second,open up the market outside the group,deepen the cooperation with SAIC,and tap the market potential of intelligent business.Third,with the help of government support policies,electrification realizes the layout of the whole industrial chain.Fourth,take advantage of platform advantages to accelerate business development and seize market share.Clear enterprise development strategy,through the factory digital intelligent operation,scientific and technological standardized operation and management,strengthen high-end personnel training and reserve measures to ensure the smooth implementation of the development strategy.