Research On Service Transformation Of BM CNC Machine Tool Company

Since the implementation of China’s reform and opening up policy,the domestic economy has developed with vigor.The manufacturing industry has achieved rapid development in China,and the scale of production and use of manufacturing industry also ranks among the top in the world.But in recent years,under the influence of the downward pressure of the global economy,the CNC machine tool industry continues to slump,the development momentum in China has slowed down,and even the trend of consumer demand decline.With the popularization of Internet technology and the development of domestic economy,the proportion of service factors in the manufacturing industry has gradually increased,and the trend of coordinated development between the service industry and the manufacturing industry has gradually emerged,which has become the new economic form under the current economic situation.The state has also issued a series of favorable policies to provide favorable infrastructure conditions and financial support for the service transformation and upgrading of manufacturing enterprises.Under the guidance of national policies,traditional manufacturing enterprises are adjusting their enterprise strategies and transforming to service-oriented manufacturing industry.After nearly a decade of rapid development,the research object of this paper,BM CNC machine tool company,faces the demographic dividend disappear,the production cost rises,the industry competition aggravates many adverse factors that hinder the development of the enterprise,the company’s operating income and profit inevitably decline year by year.It is difficult for the company to meet the development needs of the company by selling CNC machine tools with pure corporate consciousness.Only by carrying out service-oriented transformation and increasing product added value and service-oriented income can the sustainable development of the company be guaranteed.Therefore,the company decides to adjust its development strategy and try a variety of ways of service-oriented transformation.Will BM CNC machine tool company as a case study,this paper introduces in detail the company’s basic situation,analyzes the macro and micro environment,and the reason of service transformation company exist many problems,and then studies the BM CNC machine tool company service transformation goal,mode,path,the transformation measures,and analyses the effect of service transformation,Finally,some improvement suggestions are put forward for the service transformation of BM CNC Machine Tool Company.From the perspective of value chain theory,this paper summarizes several important service transformation strategies that BM CNC machine tool company will focus on service transformation,such as: expanding the service market after machine tool,implementing green remanufacturing service,implementing mass customization,machine tool housekeeper service,etc.This paper aims to improve the competitiveness of BM CNC machine tool companies through the study of service transformation,and attract more scholars to pay attention to the service transformation and upgrading of BM CNC machine tool companies and other small and medium-sized machine tool manufacturers,so as to help them find a suitable sustainable development path,and ultimately help them reshape their competitive advantages and increase their core competitiveness.