Research On Operation Optimization Strategy Of ChongQing LK International Freight Company Under The China-Europe Railway

Under General Secretary Xi Jinping’s Belt and Road Initiative,the China-Europe Railway Express came into being.The opening of the railway provided an important foundation for my country to establish strategic political and economic cooperation with the Central European countries along the route,and provided for my country’s foreign trade and production capacity output.It also provided important support for China’s international freight forwarders,and at the same time brought opportunities for change.How China’s international freight forwarding companies seize the opportunity to achieve development has become an issue of concern at the moment.This article adopts the literature research method and case analysis method,taking LK International Freight Forwarding Company as an example,to study the company’s operation management optimization strategy under the background of China-Europe Express.This article firstly analyzes the internal and external environment of LK company based on PEST theory,Porter’s five forces model theory and operation management theory,combined with relevant materials such as LK company’s internal resources and business sector potential;secondly,it analyzes LK company’s internal and external environment.The current problems in operation management have been analyzed and found that LK is currently facing four major problems: unclear corporate positioning,lack of service supply network management,limited development of business models,insufficient branding and lack of customer recognition.Finally,in response to the above problems,four aspects of operation optimization strategies were proposed for LK International Freight Forwarding Company,namely: strengthening the foundation of operation management,improving the management of the service supply network,integrating resources to expand business,and enhancing corporate branding.This article analyzes LK International Freight Forwarding Company and its competitive environment from the aspects of external market and internal resources,and analyzes and sorts out its business bottlenecks in the railway sector,as well as its future development direction and operating mode.,Aims to provide reference for business development for freight forwarding companies of the same size in the same industry.