The Influence Of Cultural Differences On The Import Of Household Products In China

Household products are closely relevant to people’s daily life and the import scale has been expanding in recent years.According to the report of the 19 th CPC national congress,socialism with Chinese characteristics has entered a new era,the principal contradiction facing Chinese society has evolved into one between unbalanced and inadequate development and the people’s ever-growing needs for a better life.In real life,residents’ consumption preferences have been upgraded with the increasing of income,which lead to a growing demand for quality imported household products.There are many factors affecting the import of household products,among which the role of cultural differences is more and more significant.Based on the panel data of China’s household products imported from the EU countries from 2002 to 2017,this paper established a panel model to conduct an empirical study on the impact of national culture distance on the import of Chinese household products,and puts forward corresponding countermeasures and suggestions accordingly.It is concluded that cultural differences will promote the development of China’s import trade of household products.Moreover,when dividing the household products into two categories including culturally related household products and culturally unrelated household products according to if the products have a strong cultural relevance.It is found that the national culture distance will promote the cultural related household products obviously than culturally unrelated household products when analyzing them separately.