The Sales Strategy Of Serial Microelectronics(Shenzhen) Co.Ltd Via The Management Of Customers

With the acceleration of science and technology science and technology informatization in recent years and the investment and support of the state to the electronic information industry,the development of the electronic information industry chain has been greatly helpful.As the intermediate link in the electronic information manufacturing industry chain,the development market of electronic components is growing with the continuous development of electronic information manufacturing industry,which is undoubtedly a strong injection for the distribution industry of electronic components.However,the distribution industry of electronic components is affected by the manufacturers and marketing channels of electronic components,and the homogenization of electronic components products is becoming more and more serious.In order to eliminate the competitive pressure brought by homogeneous products,most electronic component distributors use price war to attract terminal manufacturers in the electronic information manufacturing industry.The escalating price war has compressed the profits that the electronic component distribution industry can make.Therefore,while the electronic information manufacturing industry is booming,the competitive pressure of the electronic component distribution industry is increasing.How to get rid of this situation has become a problem that the electronic component distribution industry should pay attention to.In this study,the author’s current company is taken as the research object,that is,Xinye Electronics(Shenzhen)Co.,Ltd.,a company specializing in the distribution of electronic components.In the process of work and study,the author found that: Xinye electronic company has a big problem in marketing,in order to ensure the company’s competitive advantage and market share,it is bound to optimize the existing marketing strategy.The results of the internal survey show that there are no major problems in the company’s current market positioning and market segmentation,but most of the interviewees think that they pay less attention to customer relationship than market relationship,and the customer relationship problems of the company are more serious.Therefore,the company should solve the problems caused by customer relationship.The more effective way is to start from the aspect of relationship marketing.Therefore,from the theory of customer relationship marketing,we can get the method of optimizing the company’s existing marketing mix strategy.The KMV model derived from the commitment trust theory can explore the influencing factors of establishing and maintaining customer relationship.Therefore,the conclusion of this study is that the key to establishing and maintaining customer relationship is to attach importance to the communication process with customers,the recognition of customer values and technical support.