Research On Marketing Tactics Of SBW Group’s Centrifugal Compressor In Kazakhstan

Centrifugal compressors for large-scale industrial use are important electromechanical equipments in industrial enterprises.Centrifugal compressors are indispensable in many fields such as oil and gas,chemical industry,air separation,and metallurgy.The SBW Group started in 1934 with the SBW blower plant.It has rich technical reserves in the design and manufacture of centrifugal compressors,and its market share in the industry ranks first.In recent years,the domestic key industry market capacity has been unable to meet and digest the full capacity of the SBW Group.Opening up new international markets,expanding product sales regions globally,and increasing the international market share have become issues that companies must seriously consider.With the implementation of Kazakhstan’s "Bright Way" national revitalization plan,Kazakhstan has a large demand for large-scale industrial equipment.If Chinese manufacturing equipment can take the lead in the Kazakhstan market,it will greatly promote and promote the promotion of enterprises in the Central Asian region and even the Russian countries in the CIS region.This paper analyzes the market capacity of key areas such as refining,pipeline gas transmission and chemical industry in Kazakhstan and predicts the future development trend.It believes that the above-mentioned industries in Kazakhstan have huge market capacity and development potential.Based on the analysis of the company’s own situation and the situation of Kazakhstan’s industry,combined with the marketing theory,the multi-dimensional analysis of the local market,determined the target market of SBW Group in different industries in Kazakhstan,and determined the participation in the target market projects through rational positioning of products.The main products and configurations have determined the marketing strategies of all aspects of SBW Group’s centrifugal compressor products.As the leading enterprise in the manufacture of large-scale industrial centrifugal compressors in China,as the internationalization process of enterprises gradually accelerates,practical marketing strategies will become an important theoretical basis for guiding SBW Group’s marketing work in Kazakhstan.This research will provide method guidance and theoretical basis for the development and development of SBW Group in the Kazakhstan market.This marketing tactics will also become a necessary reference and reference for enterprises to develop an international market.