Research On The Design Strategy Of Rural Hotels Based On Behavioral Psychological Needs

National economic development and policy support have driven the prosperity of rural tourism,while also allowing consumers to put forward a higher level of demand for the experience of staying in rural hotels.At present,domestic country hotels are still in the early stage of rapid construction,lacking targeted building codes and systematic theoretical research.Therefore,the combination of theory and practice has certain theoretical significance and application value for the study of the characteristics,design methods and construction development of rural hotels.This article takes the rural hotel as the research object,from the perspective of the user,to explore the mapping relationship between the rural hotel building and the psychological needs of human behavior and regional environment.Through field surveys and questionnaire surveys,the seven rural hotel buildings in Jiangsu,Zhejiang,and Sichuan were investigated.Combining the relevant theories and practical cases of behavioral psychology,the current status of rural hotel buildings and excellent design methods were summarized.Propose corresponding strategies from the perspective of users’ behavior and psychological needs.The first part is the introduction.After combing the concept of rural hotels,the scope of this study is determined,and the purpose of the research is clarified.At the same time,the research on domestic and foreign rural hotels and behavioral psycho logy related theories is summarized,and the research methods and research framework of this paper are determined.The second part is the second,third and fourth chapters of this article.The second chapter is the basic research part of this article.It first sorts out the development history,types,characteristics and behavioral psychology theories of country hotels,builds the subjective behavior model and objective psychological feeling system,and lay a theoretical foundation for the next research.The third chapter is based on the needs of rural hotel occupants,from the theoretical research and objective feedback,analyzes the relationship between the basic needs of people and the design elements of the rural hotel,summarizes the existing problems in the rural hotel market,and clarifies the focus of field research.The fourth chapter is the field investigation and analysis.It mainly conducts research from the three aspects of the rural hotel’s spatial environment elements,behavioral activity elements,and psychological needs elements.(The in-depth observation method,behavioral map method,and SD method are selected to analyse and summarize the rural hotel comprehensively from objective behavior records and subjective psychological evaluation.)The third part is the fifth and sixth chapters of this article.Chapter 5 proposes design strategies.It proposes strategies for the design of rural hotels from three aspects:the integration of space environment elements,the type space shaping to adapt to behavioral needs,and the emotional space shaping to meet psychological needs.Chapter 6 is the practical part of the project,related strategies will be explored through the design of Sifangbei Country Hotel.Through the research in this article,the main research results are as follows:(1)Through study and research,the concept,characteristics and theoretical development of the country hotel are sorted out,and the concept and scope of the country hotel are clarified.(2)Through the investigation of actual cases,the current situation of rural hotels and the main behavior characteristics and psychological needs of users in rural hotels are summarized.(3)Starting from the analysis conclusions,summarize the environmental factors of the rural hotel building space,and propose design strategies for the rural hotel from the perspective of behavioral needs and psychological needs,hoping to provide suggestions and references for the rural hotel building design from the perspective of user needs.