Research On The Corporate Culture Construction Of Qinhuangdao Port Co.,ltd.First Branch

The corporate culture is formed in the long-term production and operation practice of the enterprise.It reflects the integration of the value concept,management mode,behavior norms and external image of the enterprise,which is the soul of the enterprise.Excellent corporate culture is the core competitiveness of an enterprise.It can promote the improvement of enterprise management level and management ability,and promote the improvement of quality and efficiency and sustainable development of the enterprise.With the continuous research on corporate culture,enterprises begin to pay more and more attention to constructing corporate culture.As an important liquid chemical bulk cargo transshipment port in Bohai Bay,Qinhuangdao Port Co.,Ltd.First Branch has been innovating,integrating and refining after 47 years of development and exploration,and has formed a set of featured corporate culture system on the basis of inheriting the corporate culture of Hebei Port Group Qinhuangdao Port.In recent years,since the corporate culture of Qinhuangdao Port Co.,Ltd.First Branch has not been improved with the development of the company,there have been problems such as insufficient corporate culture building activities,insufficient corporate culture atmosphere,and unclear connotation of corporate cultural concepts by employees.First of all,this paper starts with combing the relevant literature on corporate culture research by domestic and foreign scholars,comprehensively and systematically expounds the connotation,characteristics,functions,structure,organizational culture scale and other related theories of corporate culture,and determines the main research content,Methods and ideas.Secondly,it elaborates on the corporate profile,organizational structure,and personnel structure of Qinhuangdao Port Co.,Ltd.First Branch,and analyzes the current status of corporate culture construction based on the four levels of corporate culture structure.Thirdly,with the help of Denison Organizational Culture Scale and the Richter Five-point Scale and other measurement tools,this paper designs the Qinhuangdao Port Co.,Ltd.First Branch ’ s corporate culture construction questionnaire and interview questionnaire to analyze the problems in the construction of corporate culture.Finally,according to the actual situation of the company’s production and operation,the improvement measures for the construction of the corporate culture of Qinhuangdao Port Co.,Ltd.First Branch were formulated,and safeguard measures were put forward to point out the direction for the company’s future corporate culture construction.The research in this paper is beneficial to optimize the corporate culture construction of Qinhuangdao Port Co.,Ltd.First Branch,promote the company’s management level and management ability,and promote the development of the company’s production and operation.At the same time,it also has certain reference value for the port enterprises to construct corporate culture.