Project Management Process Research Of Valeo Company Torque Converter Product Development Based On Customer Demand

Auto industry,the vital pillar industry of national economy,has become one of the key fields of expanding consumption and promoting update of consumption for its potential growth and strong driving effect and Auto parts industry is a significant part of Auto industry.Customization,short-term of product life,sharp competition are the features of this field.Consequently,accelerating the development of product based on customer demand has become the key factor for companies to obtain competitive advantages.Whereas,many auto parts companies don’t recognize the importance of product development project management process based on customer demand which lead a low product development efficiency and makes a number of companies throw their best opportunities of promoting products to market.Therefore,schedule control in product development based on customer demand exert the far-reaching influence on company’s competitiveness.In addition,how to effectively manage project development process based on customer demand will be the critical factors for product development project management process.It is written focusing on the core topic of product development project management process for auto parts with progressive structure based on customer demand.Using benchmarking analysis based on Ford auto company with their product development process and compare with Valeo company current product development project management process.It analyzes lack of customer demand confirmation,development phase division unreasonable,the initial organization and unclear KPI issues.Finally,it proposes corresponding solutions to product development project management process improvement of Valeo company based upon project management,process optimization and APQP process of Auto industry.Through the analysis and application,APQP is suitable for product development of auto and auto parts,it could improve level of product development and project management which could be beneficial for the achievement transformation after the development of product.And combine with customer demand,project management,product development and process optimization,it will make it possible to reduce the cost and risk of projects with measures of process optimization in order to improve customer satisfactions,what’s more,it shall be referential value for those companies with similar situation.