Research On Plane Language Innovation Of Shanxi Shehuo Facebook Element In Cultural And Creative Products

Shanxi social fire facial makeup culture is a typical representative of Chinese folk art.Shanxi social fire facial makeup mainly refers to the street-walking activities in villages during major festivals.When performing social fire street-walking performances,the performers’ faces are put on facial makeup.Its facial makeup features varied shapes,strong color contrast,smooth lines and bold and diverse patterns.Shehuo Facebook culture is more regional and unique,and it is a highlight of Shanxi culture.However,nowadays,the popularity of Shehuo Facebook in Shanxi is not high,and many people don’t know what the Shehuo Facebook culture is.The combination of the existing Shehuo Facebook and Wenchuang products in the market has no novel feeling,lacks a sense of design,and can’t attract people well.The innovation of Shaanxi social fire cultural creation products can improve the popularity of Shanxi social fire culture and pass on the excellent folk art.Therefore,according to the exploration of Shanxi Shehuo Facebook,this paper should understand the structure,ornamentation and color composition of Shanxi Shehuo Facebook,extract the important elements,make innovative products of Shanxi Shehuo Facebook,enhance the connotation and uniqueness of the products,and improve the popularity of Shanxi Shehuo Facebook.By searching for information and investigating,the author sums up the culture of Shehuo Facebook in Shaanxi Province and makes specific strategies for developing the creative products of Shehuo Facebook.The first chapter of this paper is the introduction,which introduces the research background,research status at home and abroad,research significance and present situation,research methods and contents in detail;The second chapter is an overview of Shanxi social fire,which expounds the origin and development of social fire culture and the artistic characteristics of Shanxi social fire;The third chapter traces the origin of Shehuo Facebook in Shanxi Province,analyzes its decorative composition,color application and visual elements in detail,and summarizes the composition method of Facebook;The fourth chapter combines social fire facial makeup with modern visual language,analyzes and investigates the current situation and existing problems of Shanxi social fire facial makeup,and summarizes the development strategy of Shanxi social fire facial makeup products according to the conclusions of the investigation;The fifth chapter designs and applies innovative themes,innovative materials and innovative forms.The conclusion part summarizes the main research results of this paper.The author tries to develop and apply the social fire facial makeup products from three angles: new theme,new material and new form.Combining the traditional elements of Shehuo Facebook with the Transformers in the West,we can research and develop innovative and modern products of Shehuo Facebook,and then better promote the spread of Shehuo Facebook culture in Shanxi and the development of local economy.