A Case Study Of Baidu’s Self-Driving Car Platform Business Model Innovation

The rapid development of the automobile industry in recent years has brought huge economic benefits to the country,but at the same time it has also brought problems such as excessive energy consumption,environmental pollution,and traffic congestion.In order to solve these problems,the development of the automobile industry is restricted on the one hand,and on the other hand,it has set off a "revolution" of energy structure adjustment and technological empowerment.This revolution is known as the "New Four Modernizations" of the automobile industry.The "new four modernizations" are electrification,intelligence,sharing,and networking.The cars of the "new four modernizations" are also called intelligent connected cars.Among them,intelligence and electrification are the future development technologies of the automotive industry.Direction,and networking and sharing are the direction of the auto industry’s business model.The ultimate goal of the intelligent networked car is to achieve the liberation of human hands,which is the self-driving car commonly seen in science fiction movies.Baidu began to deploy autonomous driving in 2013.After these years of development,its open autonomous driving platform has greatly promoted the "new four modernizations" of my country’s auto industry.The innovative development of its business model not only accelerates the technological upgrading and innovation in the field of autonomous vehicles,but also accelerates the company’s commercial layout in the smart car industry.Based on business model innovation theory,open innovation theory,value chain theory,etc.,this paper conducts research on the case of Baidu’s autonomous driving platform,and explores the characteristics of Baidu’s autonomous driving platform business model innovation.The general research analysis found that Baidu’s choice of autonomous driving direction is an important choice for self-change,Baidu’schoice of layout for autonomous driving is in line with the times,the key to Baidu’s autonomous driving business model lies in openness,Baidu’s autonomous driving business model innovation points of value Conclusions on value creation,value acquisition,and overall model innovation,and also found that Baidu’s open business model for autonomous driving also has some potential risks.Finally,through research and analysis,relevant suggestions and countermeasures are put forward for Baidu’s self-driving business model innovation and future challenges.It is hoped that through this article,in terms of practice,it can provide a theoretical basis for accelerating the "new four modernizations" process of my country’s auto industry,and provide more enterprises with reference for transformation and business model innovation.In terms of theory,it can provide a realistic basis for theories such as open innovation and business model innovation.