| With the rapid progress of economic globalization,consumer culture is rapidly spreading in our country,and increasingly penetrates into the daily life of the public.On the one hand,the consumer culture brought about by globalization has changed people’s values and life styles,thus making rich changes in consumer demand.On the other hand,the globalization of consumer culture has had a strong impact on my country’s traditional regional culture,and the phenomenon of cultural homogenization is becoming increasingly prominent.In recent years,historical and cultural blocks in various regions have also become special "commodities" under the influence of consumer culture in the process of renewal or tourism development.The logic of consumer culture influences the existence of historical and cultural blocks.People’s consumption of historical space gradually shifts from satisfying cultural needs to pursuing material desires.At the same time,the transformation of media technology also promotes the development of consumer culture in a more visual direction.In the era of mass communication represented by newspapers and television,historical and cultural blocks can create consumer desires in the form of news reports,advertisements,and promotional videos.Debord called this visual consumer society "The society of spectacle" and also used the concept of "spectacle" to criticize and reflect on this social phenomenon.Now that the era of Internet communication represented by computers and mobile phones is coming,the mass media landscape at that time has become the digital media landscape of today.People can more easily use social media such as Weibo,We Chat public account,and Douyin to actively produce and consume historical and cultural blocks.This also provides a way to peep into the historical and cultural blocks in the eyes of the public.In this paper,under the combined effect of consumer culture-led commercialization and continuous development of media environment,Daci Temple historical and cultural blocks introduce spectacle society theory and media spectacle theory to carry out research around "landscape&spectacle".The study of "landscape&spectacle" in this paper includes two forms of landscape and spectacle,and the spectacle is based on the landscape,but also reacts to the landscape through ideological processing.First of all,through data collection and field research,the detailed analysis of the landscape before demolition and reconstruction and after commercial transformation from the aspects of street space,architecture,plants,landscape sketches,etc.,lays a material foundation for the study of spectacle.Secondly,through the analysis of newspaper text and Weibo’s content,the spectacle before and after the commercial transformation of the block was analyzed,and it was found that when the block experienced double changes in the physical environment and the media environment,there were differences in the spectacle before and after the commercial transformation.Through the overall analysis of the landscape and spectacle in the foregoing,the study found that the current Daci Temple historical and cultural blocks have three problems: one is over-commercialization that leads to the disorder of the landscape&spectacle;second,globalization promotes the dissolution of local culture;and third,consumer culture causes humanism Care is missing.Finally,according to the above problems,the street landscape&spectacle optimization strategy is proposed,the optimization goals of protecting the historical resources of the street,inheriting the regional culture of the street,and improving the humane care of the street are established,and the landscape&spectacle optimization strategy is proposed from the aspects of landscape improvement and spectacle guidance.It is hoped that through the study of the landscape&spectacle of Daci Temple’s historical and cultural blocks,this article will stimulate more new ideas and methods,and pave the way for more in-depth theoretical and practical research in the future. |
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