Research On Strategic Management Innovation Of TZ Enterprise

With the progress and development of the society,China’s manufacturing enterprises have made great progress in all aspects.However,there are also many problems in the developing process,such as lacks of design、innovation ability and key technology,unreasonable product structure,neglecting of enterprise brand construction,waste of human resources and so on.The only way is by relying on innovation and improving innovation ability can we improve the productivity of all factors and enhance the vitality of enterprises.In order to help enterprises achieve sustainable development,especially strategic management innovation,is the promotion of innovation activities from the macro level.The research content of this topic is to take TZ heavy industry enterprises as the research object,through the analysis of the management mode,innovation strategy,development status,internal and external environment of TZ heavy industry enterprises,to explore the internal and external environment and its own advantages and disadvantages,and to explore the development strategy of traditional enterprises,so as to provide help and reference for the innovation and development of strategic management for Chinese enterprises This paper provides some suggestions for the implementation and evaluation of industry strategic management innovation.TZ enterprise discussed in this paper is a typical heavy industry enterprise,which mainly provides complete sets of technical equipment,high-tech products and technical services for steel,electric power,automobile,mining,petrochemical,nuclear power,transportation and other industries,and carries out relevant international trade.At the beginning,TZ enterprises belong to small and medium-sized private enterprises.They have a great similarity with most small and medium-sized private enterprises’ business models.There is no complete strategic planning.For a long time,the managers of enterprises do not have a reasonable strategic management planning concept.They often only focus on the immediate interests and lack of long-term goals.With the rapid development and prosperity of marketization,the market competition of heavy industry is becoming increasingly fierce.At the same time,with the gradual growth of the enterprise scale,some internal management problems gradually emerged,such as the communication and cooperation between various departments,the loss of business personnel,etc.TZ company also gradually fell into the plight of market share decline and the company’s business development slowed down.Only by relying on the innovation of strategic management and reforming the traditional management process,can the enterprise stand in the unchangeable place.Therefore,whether to maintain a high level of innovation strategy management has become a key factor to determine the development speed of enterprises.How to evaluate the development ability of an enterprise,how to establish and implement its own innovation development strategy,and how to integrate the innovation and development gene into the long-term development strategy of the enterprise are all the subjects that the enterprise managers are actively exploring and practicing.This paper takes "raising problems analyzing problems solving problems" as the overall logical thinking of the article,taking TZ heavy industry company as the research object,explores its external environment and its own advantages and disadvantages,so as to provide help and reference for its development strategy.The ultimate goal of this paper is to formulate the development strategy of the enterprise.In the process of discussion,this paper gives a good overall consideration to the possible situation,combines the case study with the universal analysis,through theoretical analysis and empirical investigation,consulting a large number of books and documents,combined with various possible situations,analyzes the development strategy of enterprises layer by layer,and finally makes a strong conclusion.The research methods mainly include the following four kinds: Pest environment analysis,Porter’s five forces model analysis,company resource capacity analysis,SWOT analysis.The main research methods are as follows.Investigation and research method.This paper makes a detailed analysis of the relevant information of the enterprise,and sums up the development strategy system suitable for TZ.Literature analysis.I have collected and studied the relevant books on strategic management innovation at home and abroad,and consulted a large number of materials on the development status of heavy industry through the Internet,combed the relevant theories,summarized the research results of strategic management innovation,and provided rich materials for writing.Experience summary method.This method is based on practice and summarizes experience and analysis through practice.The research object of this paper is the enterprise I have worked in for three years.I have worked in the project management department,marketing department,technical quality department and financial department of the enterprise,and have a certain understanding of the enterprise.This is of great significance to the research and formulation of enterprise strategic management.Combined with the company’s strategic choice,this paper puts forward some suggestions on the implementation of innovation strategy.This paper takes TZ company as the research object,combines with the relevant theories of strategic management,uses scientific research methods,fully analyzes the internal and external environment of the enterprise,conducts a comprehensive strategic analysis on the company,and formulates the innovation development strategy suitable for the development of TZ company,and at the same time,puts forward the overall thinking of the strategic plan Under the guidance of the road,this paper puts forward the implementation and Countermeasures of enterprise innovation and development strategy in terms of improving the governance structure,human resource management,and corporate culture construction.Based on the differentiation strategy of the company based on platform capability,this paper proposes to optimize the value chain from the perspective of industrial value chain,and reshape the value chain from the perspective of investment and research ability,product design,sales channels and customer service,so as to enhance the overall competitive advantage of enterprise operation.In terms of organizational structure,the optimization of organizational structure should match with the strategic adjustment of the company.