Research On The Pan-rejuvenation Product Design Of Jiangnan Wedding Culture

In recent years,strengthening cultural self-confidence and enhancing cultural soft power has always been an important strategic plan for my country.Correspondingly,under the guidance and intervention of the government,traditional culture has ushered in new opportunities and challenges in the development of the new era.Among them,Wedding culture has a good basis for emotional identification among contemporary young groups.Based on the above background,this article will combine the theory of cultural semiotics,focus on the Jiangnan region,obtain cultural trends through a macro-scanning of Jiangnan wedding culture,and then combine the research summary of the life and behavior of pan-young groups to explore the pan-rejuvenation of wedding culture.The design strategies and methods are finally verified by the design results,providing innovative design ideas for the dissemination and promotion of national culture in contemporary young groups.From the feudal period,the Republic of China period,the early days of the founding of the People’s Republic of China,as well as the four periods from reform and opening to the present,a brief analysis of the development of wedding culture in the south of the Yangtze River,combined with cultural semiotics related theories,from customs,product carriers,shapes,patterns and colors Conduct phased research on each level,and summarize the trend of its development and evolution.Then,relevant research was carried out from the three levels of the wedding industry,the market and the target users,to summarize the lifestyle characteristics of contemporary young people and derive the design needs.Combining trend analysis and design requirements,the following strategies are derived:First,in terms of cultural extraction and transformation,cultural symbols are subdivided,and a library of traditional wedding cultural symbols in the south of the Yangtze River is constructed,and then structural cultural symbols are separated according to the transformation of the latitude of context.Then,in the design idea of applying cultural symbols to the product carrier,it proposes strategies such as using wedding information as the core to build emotional links in products;Refactoring product value to adapt to multiple scenarios to enhance user experience;and enriching experience levels from sensory interaction.In the design practice stage,the mandarin duck was extracted as the core symbol and reconstructed and innovated,and an innovative idea of applying cultural symbols from three different levels of plane,product and information was proposed.The output of the final design is designed for the pan-young group with wedding needs.It can be adapted to multiple scenes,can create a sense of atmosphere for the wedding ceremony,and the functional needs of daily life.The series of wedding products of Yuanyang Yufei,including Atmosphere lamps,smart makeup mirrors and smart Bluetooth speakers.From a multi-sensory perspective,we integrate wedding information in a digital and informatized way to meet the emotional needs of users.