Investigation And Analysis Of European Cultural Souvenir Design

In recent years,China’s cultural and creative industries have developed rapidly.After the rise of the cultural and creative industries,people’s demand for cultural and creative products has not only stayed in traditional handicraft-based cultural and creative products,but cultural and creative industries now need to rely on science and technology to cultural resources.Create.This topic mainly focuses on European tourism souvenirs and creative design,and explores the upgrading of traditional cultural industries according to the emerging cultural and creative industries in Europe.It combines the unique regional traditions,cultural backgrounds and cultural symbols with the current new texts.Create a concept,combine culture and technology,and use the European Plum Blossom Pile Association as the research object to digitize the new cultural creation on the basis of science,rigor and innovation.Through a year of field research in Europe,the author has in-depth research on different cultures in France,Italy,the United Kingdom,the Netherlands,Belgium,the Czech Republic,Luxembourg,etc.,combined with China’s unique traditional martial arts culture,to extend and create in line with China and Europe.Cultural and creative products of both sides’ cultural identity.By analyzing the spread of Chinese martial arts culture in Europe,we extracted the cultural symbols belonging to the European plum blossom pile culture,and used this as a blueprint to discover the humanistic values contained in it,and grasp the European culture and the characteristics of the times to design;in terms of innovation The paper discusses the upgrading of traditional cultural and creative industries and the development trend of emerging cultural and creative industries in the Internet,digital media,video games,interactive interfaces and virtual reality.