Research On Service Design Of Goods Sharing Model In Community

With the threat of environmental issues such as the shrinking natural resources and climate warming,there is growing concern over the sustainable development of society.Consumers and the entire society are actively seeking to pursue a sustainable lifestyles to make maximum good use of available resources.The sharing economy,as a new paradigm based on Internet technology to improve the utilization of idle resources,reduces the incremental market demand by increasing the goods usage,thereby achieving the purpose of reducing resource consumption.Goods sharing in the community has notable advantages including low cost,time-intensive and convenient style.Therefore,goods sharing comes into existence.This mode has developed for more than ten years.However,it exposes the problem of insufficient sustainability and has seriously hindered its development and popularization.This thesis focuses on the sustainability on the goods sharing in the Chinese community with the method of service-design thinking.First,the thesis thoroughly explores the the research status and development trend by the study of literature on sharing economy,idle goods transaction and service design and distinguishes the core strength of goods sharing in community.It also proposes the design strategies based on the previous research.Second,the thesis investigates the systematic problems from the perspective of core stakeholders by analyzing six representative cases and previous research results,thus to make systematic summarization for the goods sharing in community.Third,the thesis extracts the potential opportunities of goods sharing mode by analyzing its characteristics and consumer’s needs.It presents two modes of persona-"experiencer","pragmatist" and nine demand venues,and refines the five service modes,design strategies,and value propositions of goods sharing based on the value of service network,so as to redesign the new system.Last,the thesis specifically designs this mode on the mobile app,transfer station on goods sharing and and official website.The thesis finds that the low frequency of users’ rental demand is the fundamental reason for the difficulty of sustainable development of this mode.The factors such as insufficient user willingness to participate,attractiveness of shared goods,further increase the difficulty of sustainable development.It also proposes to expand from the “functional needs” of renting goods to“experience needs” for youth groups in community to get relax and social interaction from the core of users.The goods sharing mode identifies the value proposition of“sharing the interested life and building a sustainable community” and exacts five service modes of renting and lending mode,activity mode,exchange mode,goods searching mode,and travel mode.The thesis aims to provide the references to distinguish the development status of goods sharing in community and its problems and presents an innovative idea from the perspective of service design to further develop this mode in China.