Experience Contemporary Architectural Design Techniques And The Analogy Of Experience Marketing Model

with the developing of society and economy, the business community pay more attention to change the customer’s purchase behavior through creating special experience. simultaneously ,more and more architecture works regarded creating special experience as their core idea. Based on this background, this paper analysis five kinds of design methodology used in contemporary architecture ,which have close relationship with the characteristic of experiential economy,through a lot of case study. shuch as: Sense experience and the material with special texture、Feel experience and the space with special scene、Act experience and the function with special simulation、Relate experience and the detail with specia symbol、Think experience and the shape with special analysis. With the continuous improvement of socio-economic level, the laws of economics has become the most significant ruler of contemporary society, and experience the economic principles of contemporary society is the most popular and most cutting-edge economic theory. More and more businesses increasingly focus by creating a special experience influence consumer buying behavior. The walk between art and technology in the building, either as a historical stone, or steel totem, the era in which it has been working with closely linked to socio-economic patterns. Therefore, more and more emphasis on contemporary architectural scene in the specific personal experience, more and more focus on mobilizing the body of the senses involved in the design. More and more buildings designed to create a unique experience as a core objective pursued, consciously or unconsciously practice the concept of experience economy. More and more architectural designs are also designed to create a unique experience as a core objective pursued. In this context, this paper, a large number of cases in-depth analysis of contemporary architectural design features with the experience economy is closely related to the five design methods, namely: sensory experience corresponds with the texture of the material, and the emotional experience of space corresponding to the scene of , experience and action of the corresponding functional simulation, and the details associated with the corresponding experience of symbolic thinking and experience with the analysis of the corresponding form. This paper based on these design practices with innovative, integrated experience, the main principles of economic theory, summarize experience of contemporary architectural design patterns to achieve specific creative design techniques, develop architectural design of the extension, and to look for innovative design based on exploration both of the times, but also with the development of architectural design of the new creative possibilities.