Research On The Quality Evaluation And Optimization Of Theme Hotel Experience Design Using AHP Method

With the advent of the experience economy and the rapid development of my country ’ s social economy and the gradual improvement of material standards,the spiritual and cultural needs of the people in pursuit of a better life are becoming increasingly diversified,and they are eager to obtain perceptual satisfaction in the consumption process,and obtain the ability to stimulate emotions,touch the soul,and create Thinking products,and leave a beautiful experience in the entire consumption process.The theme hotel is based on nature,history,culture,folk culture,etc.,to provide customers with services and products with corresponding themes,and bring customers a full range of valuable and unforgettable experiences.Therefore,the theme hotels are highly praised and sought after by consumers..With the rapid development of theme hotels in my country,uneven design quality has emerged,especially the convergence of theme hotel designs,the lack of artistry of themed feature products,weak theme expression,and poor experience.In response to the above problems,this article will innovatively apply AHP analytic hierarchy process to establish a more comprehensive scientific model and systematic evaluation system of the theme hotel experience design based on the research of the existing theme hotel experience design theory.Then it evaluates and analyzes the quality of the experience design of theme hotels in Inner Mongolia,and optimizes the experience design of theme hotels in Inner Mongolia through the analysis of the evaluation results,so as to provide a certain reference for the experience design of theme hotels in Inner Mongolia.Through research,this article finally drew the perspectives,principles and design elements of the theme hotel experience design;a theme hotel experience design evaluation index system and corresponding indicators including 4 criterion levels,12 sub-criteria levels,and 52 index levels were formed.Scoring criteria: Four theme hotels in Inner Mongolia are evaluated through the evaluation system,and the quality of Inner Mongolia theme hotel experience design is ranked from good to poor in order of matryoshka hotel,Inner Mongolia hotel,Xiangshawan Lotus Hotel,Fuyin Fanjing The final score of the hotel was 3.904,3.7819,3.4964,3.1464.The quality of the experience design of the Matryoshka Hotel and Inner Mongolia Hotel was relatively good,and the other two were fair.Finally,through the analysis of the evaluation results,it was found that the experience design of the theme hotel in Inner Mongolia was in progress.Based on the existing problems,the Inner Mongolia theme hotel experience design method optimization method is proposed from three aspects: visual sensory environment,non-visual sensory environment,service and souvenirs.Provide a reference for the continuous development of Inner Mongolia theme hotel experience design.