Research On The Development Strategy Of WJ Construction Company

In recent years,the construction industry has experienced rapid expansion,facing new upgrading and generation alternation.The competition among enterprises is becoming increasingly fierce.The fierce competition is the capital management,talent management,market advantages,enterprise management,management of construction enterprises The strength of enterprises in testing technology and other fields has brought many opportunities and challenges to the construction industry.For construction enterprises,it is necessary to carry out strategic integration and transformation development from the aspects of technology upgrading,product transformation and resource integration,so as to expand the industrial chain of enterprises to a greater level We should further adjust the industrial structure,improve the efficiency of enterprises,give full play to the overall income of enterprises,and promote the development of enterprises in the new environment.We should change the extensive mode of relying solely on the growth of industrial scale,so that enterprises can obtain more opportunities and obtain greater competitiveness in the new environment.On this basis,based on the relevant theoretical analysis tools of strategic management,starting from the characteristics of the construction industry and construction enterprises,taking WJ construction company as the research object,this paper studies the development strategy of the enterprise,and through PEST analysis,Porter Model and other analysis methods,analyzes the internal and external of the company Based on the analysis of the development environment and the current situation of the business strategy of the enterprise,this paper analyzes and selects the development strategy of WJ construction company by using SWOT analysis method,and clarifies the strategic positioning of the enterprise development.The enterprise strategy achieves the actual situation and the strategy achieves In order to achieve the appropriate effect,we must optimize the organizational structure,improve the management mechanism,strengthen the human resource management and incentive mechanism,strengthen the enterprise risk awareness and other safeguard measures,establish a risk management mechanism,establish a good corporate culture,and formulate strategies It must be implemented.After the research,this paper makes a conclusion.At present,one of the key areas of urban construction in China is the fierce competition in the future.Therefore,WJ construction company should make use of its own advantages and national policy support to seize the development opportunity.Second,the overall strategic choice of WJ construction company should be taken as so strategy.Specifically,the diversification strategy is the main strategy,to make WJ construction company give full play to its advantages in the construction.Thirdly,WJ construction company should do a good job in strategy,give full play to enterprise resources,and ensure the smooth implementation of the strategy.