| Corporate social responsibility is the relevant interests that must be undertaken by an enterprise in the process of pursuing maximum benefits,including creditors,shareholders,customers,employees,partners,communities,governments,etc.which belong to legal,economic,ethical and voluntary responsibilities.Due to social and economic development,corporate goals have gradually evolved from the original maximization of benefits to the maximization of shareholder finance and ensuring the rights and interests of multiple stakeholders including the environment and society.How to perform corporate social responsibility has become a key research object in the academic world,Which is also the focus of the enterprise.It is also the consensus of practice and theory that enterprises must bear social responsibility.However,when enterprises perform their social responsibilities,on the one hand,in order to maintain their legitimacy status,they choose to use the form of corporate information disclosure to establish their own responsibility image.On the other hand,in order to increase the utilization rate of resources and reduce resource investment,companies have not implemented the corporate social image and responsibility performance as claimed.In the process of social and economic development,power supply enterprises have both public welfare and service nature,and they should become representative enterprises in fulfilling their social responsibilities.As a large state-owned enterprise,Xuzhou power supply enterprises should fully perform their social responsibilities under the basic conditions of ensuring the appreciation of state-owned assets,the safety of the power grid,and the normal power supply,so as to provide the best services for the regional social and economic development.According to relevant research and investigations,Xuzhou Power Supply Company has made great efforts to fulfill its social responsibilities and achieved corresponding achievements,including: fulfilling power supply responsibilities,power grid creation responsibilities,poverty alleviation responsibilities,production safety responsibilities,power system reforms.Responsibilities,responsibility for serving customers,responsibility for caring for employees,environmental protection and energy conservation.However,from the perspective of multiple governance,it is also found that Xuzhou Electric Power Company has a certain degree of problems in fulfilling its social responsibilities: corporate entities lack the awareness of actively fulfilling social responsibilities,government entities’ supervision and enforcement of corporate social responsibilities are not in place,industry association entities.Cannot play the role of supervision and guidance,other stakeholders have not played their own role and the actual participation is low,etc.The main reasons for the above problems are the lack of motivation for corporate entities to fulfill their social responsibilities,the incomplete government regulations governing corporate social responsibility,the obscure role of industry associations in corporate social responsibility governance,and the lack of effective ways for stakeholders to participate in social responsibility governance.For these existing problems and reasons,the countermeasures for optimizing Xuzhou Electric Power Company’s performance of social responsibility are: corporate entities should improve the construction of social responsibility institutions,improve corporate social responsibility governance culture,and improve social responsibility implementation and reward and punishment mechanisms.The main body of the government should strengthen the supervision of corporate social responsibility governance,improve the legal mechanism for corporate social responsibility performance,and strengthen the government’s guidance of corporate social responsibility.The main body of industry associations should improve their organizational independence,strengthen communication and guidance with the performance of corporate social responsibilities,and standardize industry standards to guide power supply companies to perform social responsibilities.Optimize the ways for consumers to participate and the supervisory role of the news media,and give play to the role of the consumer governance body and the supervisory role of the news media. |