Research On The Application Of Platform-based Responsibility Performance In The Social Responsibility Of A Power Company

State Grid Corporation of China(SGCC)is a major state-owned enterprise in China.Its development is not only related to the national economic interests,but also related to the national energy security.The most important business of SGCC is to invest in the construction and operation of the power grid.The development mission of SGCC is to ensure the economic,sustainable,safe and clean power supply.In 2007,SGCC released the first corporate social responsibility guidelines in China,advocated the establishment of social responsibility management system.In 2014,SGCC gradually started from the branch company to carry out social responsibility rooting project activities in an all-round way.In recent years,the social responsibility achievements obtained by enterprises are mainly limited in dealing with relevant practical problems,and the emphasis is placed on vigorously publicizing and implementing the concept of social responsibility.However,there is no consensus on how to practice the scientific leading concept of social responsibility,how to ensure the implementation of the concept of social responsibility,how to turn the concept of social responsibility into reality through practice,how to establish a perfect practice path and system of social responsibility projects,and how to innovate the management mode of social responsibility of grass-roots units,and lack of in-depth analysis and exploration.Starting from the perspective of social responsibility management,this paper comprehensively uses many research methods,such as case method,literature analysis method,comparative analysis method,and so on.This paper studies the planning,establishment,evaluation and improvement mechanism of the platform responsibility ecosystem model of power companies.First of all,this paper comprehensively discusses the relevant literature at home and abroad,summarizes and integrates the academic research results,introduces the stakeholder theory,comprehensive social responsibility management theory and other advanced theories,so that the research of this paper has a reliable theoretical support.Secondly,it focuses on the differences between the platform and the traditional way of performance,such as the operation mechanism.Moreover,this paper uses the research method of social responsibility topic management to establish a platform based social responsibility performance ecosystem.Starting from Jinhai electric power company,the top-level design of its existing social responsibility performance mode is carried out.Finally,taking Jinhai electric power company as an example,this paper demonstrates the effectiveness and scientificity of the platform responsibility implementation,and provides reliable theoretical and practical reference for other electric power enterprises to carry out social responsibility rooted projects.This paper analyzes the social responsibility platform ecosystem model of electric power company,deeply explores the practice approach and system mechanism of social responsibility of Jinhai electric power company,and provides new theoretical support and practical experience for other electric power companies to fulfill social responsibility.