Based On The Multi-modal Green Sand Museum Pastoral Health Gift Design

At the present stage of China’s implementation of rural poverty alleviation,cultural revitalization policy and the healthy China strategy.It is found that the main function of Qingsha Museum in Yu County is to exhibit the Qingsha Wares,and the cultural gift industry of the museum is in the early stage of development.This area has the local outstanding characteristic culture,the peripheral area industrial resources are rich.On the basis of the above situation,this paper will construct the mapping relationship between multi-modal metaphor and product design with the aid of multi-modal theory,and guide the design of green sand museum cultural derivative products with health care effect,to solve the integration of various industrial resources,promote the cultural value of products,economic value,is the focus and goal of this research.In this study,multimodal theory is introduced into the field of museum gift design and Development.Firstly,the problems of gift design in Qingsha Museum and the related knowledge of multimodal and multimodal metaphor theory are analyzed,it provides the theoretical basis for the later research,secondly,through the survey of the field resources and data collation statistics,and use the multi-modal metaphor method to extract and sort out the symbols in the industrial resources.This paper analyzes the mapping relationship between source domain and target domain in product design under multi-modal metaphors,and presents design methods under multi-modal metaphors,a multi-modal design model of green sand gifts based on metaphor symbol extraction of industrial resources.Then the product positioning,and then through the user needs of the Green Sand Museum gift design analysis,finishing product design points,respectively,the green sand gift design strategy and interface design strategy,the relationship between multi-modal symbols and design elements is established,and the weight of each design index is calculated.Finally,the optimal scheme is determined and the gift and the surrounding industry resources are integrated,and the combination form is evaluated to verify the effectiveness of the research method.The application of multi-modal theory in the gift design of Qingsha Museum can provide effective reference for the design strategy and product development of similar products.