Research On Innovation And Development Strategy Of New Energy Vehicle Enterprises Under The Background Of Subsidy Policy

With the increasing level of China’s economic development and the increase of residents’ disposable income,the automobile consumption market is booming.At the same time,the rapid growth of automobile consumption also brings great pressure to energy consumption and environmental governance.The development of new energy automobile industry is not only an important means to alleviate energy shortage and promote environmental governance,but also the core of promoting the catch-up development of China’s automobile manufacturing level and the transformation and upgrading of automobile industry.In the process of new energy vehicle(hereinafter referred to as NEV)technology research and development and market promotion,in order to solve the problem of enterprise capital input pressure and market externality,the government used a variety of policy tools combination,invested a lot of subsidies to promote the sustainable transformation of new energy vehicle industry,and timely adjusted relevant policy tools according to the development process.As a strategic emerging industry,the innovation and development strategy of new energy vehicle industry plays an important role in improving the innovation level of enterprises and the development process of the industry market.Therefore,this paper will take new energy vehicle enterprise A as an example to scientifically analyze and evaluate the existing NEV subsidy policy,explore the innovation and development strategy of NEV enterprise under the mechanism of subsidy policy,and put forward the countermeasures and suggestions to promote the innovation and development level of NEV industry and optimize the external environment ecology.Starting with describing the background and the significance of the research,the article reviews current research status in China and overseas,and introduces the research methods,core content and technical route.The article then addresses the definition of the concept and the introduction of theories,including market failure theory,innovation driven theory and policy tool theory.Through the analysis of the status quo,the stage evolution and the characteristics of the bibliometric display,the paper also studies the development context and current level of the financial subsidy policy of the new energy vehicle industry.By adopting the SWOT analysis of the development status of a particular new energy vehicle enterprise A,the article also discusses the development situation of the target enterprise including aspects such as advantages,disadvantages,opportunities and challenges.Based on the entropy weight TOPSIS model,the articles studies also the empirical impact analysis of R&D innovation and government subsidy policy of enterprise A.The empirical research is conducted from three aspects: R&D input,R&D output and operation capacity.Then through the research on innovation and development strategy,which proposes to improve the ability of opportunity identification,resource integration and innovation synergy by integrating the core innovation elements with the ability as breakthrough;to carry out product technology innovation,production mode innovation and market marketing innovation with technology as the guidance;with the support of security position,to establish and improve the development strategy of capital investment guarantee,talent factor guarantee and brand construction guarantee for enterprise development.