Research On The Design Strategy Of Tourism Products Under The Background Of All-for-one Tourism

In the current era of mass tourism,the characteristics of regionalization have appeared.Therefore,the state puts forward "regionalization tourism" as the development concept of the new era,which is a profound reform of the tourism industry,as well as the policy-integration of culture and tourism.In this context,tourism products,as an important connection point between tourism and cultural and creative industries,still have the problems of product homogeneity and lack of regional characteristics,which makes it difficult to keep up with the development process of tourism.The existing theoretical research on all-for-one tourism mainly focuses on the planning and evaluation at the macro level,and the design discipline only focuses on landscape design,lacking of research on product design.The method of semiotics is comprehensive and integrated,which can systematically analyze the meaningful connection between tourism products and users,culture,and other subjects,which can help to improve the homogenization design of tourism products and the problem of lack of regional characteristics.Therefore,in the context of all-region tourism,this paper tries to explore the symbolic elements and relevant contexts of tourism culture through the theory and method of semiotics and explore the design methods of tourism products.First,through literature review,the research status of regional tourism,tourism products and semiotics in the field of design was understood,and the research goal of solving the lack of regional culture of tourism products with semiotics was defined.Combined with the background of all-for-one tourism,the specific category of tourism products in this study is clearly defined.The main theories and methods of semiotics and product semiotics were summarized to clarify the feasibility of the theories.Based on literature research,this paper selected Jiangshan City（one of the all-for-one tourism demonstration areas）for field research,to investigate the tourism products under the background of regional tourism.Through the analysis of the symbolic elements of tourism products,the specific representation of the regional culture missing from tourism products was clarified,and then the design path of tourism products from the perspective of semiotics was proposed.Then,combing Jiangshan city tourism culture symbol,the selection of ancient architectures and Danxia landform landscape as symbols of the prototype tourism culture,in turn to the analysis of the factors of cultural symbol,symbol of the tourism culture with the elements and the implications,coupled with visitors on the investigation of cultural symbol elements in cognition and preference,cultural symbol of all the elements are summarized and the clustering analysis.Finally,combinated product semiotics and above research analysis,the design strategies of tourism products were put forward,including natural perception,aesthetic value,and cultural connotation of three aspects of tourism product design method,locality,integrity,compatibility,consistency as four tourism product design principles,and the macro policy and industrial environment protection.It is hoped that the conclusion of this study can provide reference for tourism products’ s design under the background of all-for-one tourism to optimize the cognition of tourists and residents,and promote the development of all-for-one tourism.