| Judging from the current global and regional power and economic development situation,the power market in Bangladesh is developing very rapidly,and the market prospects are broad.As one of the important countries along the “Belt and Road”,Bangladesh has continued to deepen its cooperation with China.Based on the characteristics of Bangladesh’s economic development and the timeliness of investment in the power industry itself,the window period of the Bangladesh power market is the recent 3-5 years.Therefore,how to seize local market opportunities with precise marketing strategies is a common problem faced by Chinese power equipment companies in the process of overseas development.As a large-scale backbone enterprise in China’s power equipment industry,Company A is one of the strongest and most competitive power equipment manufacturers and system solution providers in China.The research selects Company A as the main research object,focusing on analyzing its marketing environment and competitors in Bangladesh,its advantages,disadvantages,opportunities and challenges,and then formulating active and effective marketing strategies.The research adopts literature research method,interview method and questionnaire survey method.Through literature research,the related theories and academic research results of international marketing are sorted out to lay a theoretical foundation for subsequent analysis of A company’s overseas marketing issues.Collect first-hand information through interview method and questionnaire survey method,take company A’s backbone and overseas marketers as interview subjects to understand the basic situation of its current marketing in Bangladesh,and collect company operating data,industry opponent data and other content;Take the client companies as the subjects of questionnaire surveys to investigate and understand the demand for key products and provide references for further improvement of product strategies and price strategies.The study found that the power equipment products of Company A have advantages in the Bangladesh market,and also face severe challenges at the same time.Optimizing the marketing mix strategy will help company A to strengthen its competitiveness in the Bangladesh market.In terms of specific product strategies,Company A should focus on strengthening R&D investment and strengthening the technical research on electromagnetic compatibility performance of relay protection devices;at the price level,it needs to increase the competitiveness of commercial quotations and reduce the cost of existing products;at the channel level,it should strengthen Cooperate with window companies and expand localized marketing channels at the same time.Moreover,in order to strengthen its competitiveness,it is necessary to study the utilization of 5G communication networks to build a trinity collaborative service platform for on-site commissioning,technical support,and product development to provide technical support for rapid commissioning and problem diagnosis of substations. |
