Research On The International Cooperation Strategy Of Heilongjiang Equipment Manufacturing Enterprises Based On "The Belt And Road"

Since the "The Belt and Road" cooperation initiative was launched,Heilongjiang Province responded quickly and issued the "Vision and Action of Promoting the Joint Construction of the Silk Road Economic Belt and the 21st Century Maritime Silk Road",which officially incorporated the "Heilongjiang Land-Ocean Silk Road Economic Belt".The national "The Belt and Road China-Mongolia-Russia Economic Corridor " strategic concept.Under the background of "The Belt and Road",equipment manufacturing enterprises in Heilongjiang Province have a good development foundation,but at the same time there are problems such as overcapacity and lack of key core technologies.It is urgent for Heilongjiang equipment manufacturing enterprises to grasp the development opportunities of "The Belt and Road" and adjust them in time.The international cooperation strategy has broken through the predicament.Based on the "The Belt and Road" background,this paper explores the strategy of international cooperation of Heilongjiang equipment manufacturing enterprises in the context of "The Belt and Road" according to the overall development level of equipment manufacturing enterprises in Heilongjiang Province,the current situation of international cooperation and the strategic environment of international cooperation.This paper first systematically discusses the concept and motivation of international cooperation strategy,the theoretical basis of equipment manufacturing enterprise and the related content of "The Belt and Road",and then evaluates the overall development level of equipment manufacturing enterprises in Heilongjiang Province.Based on this,the "The Belt and Road" The current situation of international cooperation of equipment manufacturing enterprises in Heilongjiang Province is analyzed,and the problems and causes of international cooperation are pointed out.Secondly,carry out environmental analysis on the international cooperation strategy of equipment manufacturing enterprises in Heilongjiang Province under the background of "The Belt and Road",and use external factor evaluation matrix(EFE matrix),internal factor evaluation matrix(IFE matrix)and SWOT comprehensive analysis to grasp the impact of equipment manufacturing enterprises internationally.The key factors of cooperation are based on the principles,strategic guiding ideology and strategic objectives of the international cooperation strategy of equipment manufacturing enterprises in Heilongjiang Province under the "The Belt and Road",using the improved quantitative strategic planning matrix to calculate the strategic program evaluation results for strategic selection,and then according to the strategic plan.The calculation results determine the strategic positioning of international cooperation.Put forward the overall strategy of "taking Russia as the priority,producing and controlling,and strengthening the foundations",and based on this,further put forward the specific strategy of international cooperation of equipment manufacturing enterprises in Heilongjiang Province.Finally,the targeted implementation of the strategic implementation environment,strategic implementation communication platform and strategy implementation of internal management system proposed the implementation of the international cooperation strategy of Heilongjiang equipment manufacturing enterprises.It provides certain reference to the research on international cooperation of equipment manufacturing enterprises,which has certain theoretical and practical significance.