Research On The Commercial Retail Space Design That Promotes Social Activities

Increase in the level of economy,development of consumer society,and the iteration of Internet of Everything are constantly pushing forward the upgrade of consumption.This has exerted a series of impact on space,architecture,cities and people’s lifestyle.The functions and meanings of physical commercial retail space have already gone beyond the scope of barter.Under the interconnected and experience economy,it is imperative to transform space functions and optimize space design to more closely cater to the needs of people and society.This thesis starts from the theory of consumer society,conducts an observational study of the inner logic of relevant theories on consumption,space and interaction,establishes the simultaneous model between consumption,people and commercial retail space,and arrives at the research conclusion:The commercial retail space in the era of interconnected experience has become the new container for social life.It has extended the public field of cities,boosted the atmosphere of public life,and stimulated urban vitality.Physical commercial retail space should shift from sales venue into space for social interaction,learning,sharing,and leisure to strengthen multi-dimensional connections with consumers and satisfy people’s spiritual needs,social belonging,and value realization.When planning and designing urban commercial retail space,two principles are critically important:Secure the aggregation of people and activities in space and encourage people to spend more time in space.Then,the thesis proposes strategies and evaluations systems for commercial retail space design that promotes social activities。Macroscopically,we should connect and reshuffle commercial retail space with public space,communities,and neighborhood and focus on social relations and architecture layout.Microscopically,we should carefully examine the impact of space quality factors such as perception,exchange and scale,space attractor,and space composition on the occurrence and development of people’s social activities.Strategies and evaluation system for commercial retail space design that promote social activities provide the design thinking for the upgrade and transformation of commercial retail space and possess reference value for planners and designers.This thesis consists of 46 graphs,15 tables,and 105 references...