High-speed Rail Travel Willingness Research Based On The Location Of High-speed Rail Stations

The rapid development of high-speed railways has reduced people’s travel time and changed people’s travel structure.However,due to the remote location of some high-speed railway stations in my country,and the poor connection with the city’s traffic,it takes a long time for people to arrive or leave the high-speed railway station and increase the transfer cost.The difference in the location of high-speed rail stations will have an impact on the connection quality of high-speed rail stations,which in turn will have a corresponding impact on the travel of high-speed rail passengers.Therefore,it is necessary to study the influencing factors of high-speed rail travel willingness based on the location of high-speed rail stations.In order to study the influencing factors of high-speed rail travel willingness,this thesis is based on the location of high-speed rail stations,starting from passengers’ perception of connection and traffic demand of high-speed rail stations,and using structural equation modeling(SEM)to study the high-speed rail travel willingness.The main tasks are as follows:First,establish a high-speed rail travel willingness model based on the location of high-speed rail stations and put forward research hypotheses.According to the behavioral willingness theory,the distribution of high-speed rail station location and related research,a model of high-speed rail travel willingness is established,variables are defined,and research hypotheses are proposed.Secondly,the questionnaire design and data collection work for the high-speed rail travel willingness survey based on the location of the high-speed rail station.Drawing on the mature scales of previous scholars on various variables,combining the characteristics of high-speed rail station site selection and the characteristics of high-speed rail station connection services,a "high-speed rail travel willingness survey questionnaire based on high-speed rail station site selection" was designed,and a pre-questionnaire was conducted.Through the reliability and validity analysis of the pre-survey data,the questionnaires that do not meet the requirements are deleted to form a formal questionnaire.After the formal investigation,a total of 483 valid samples were collected.Third,conduct an empirical analysis of high-speed rail travel willingness based on the location of high-speed rail stations.Descriptive statistical analysis of the basic personal characteristics,passenger travel characteristics,high-speed rail station connection characteristics and observed variables of the sample is carried out.The analysis results are basically consistent with the travel characteristics of my country’s high-speed rail passengers.Combining the basic personal characteristics and the location distribution of high-speed rail stations,the difference analysis of the subscales of perceived performance that affects the willingness to travel by high-speed rail is carried out.The analysis of the residents in towns and cities and the residents in cities shows that the urban residents are more sensitive to the location of high-speed rail stations.The analysis of passengers with different travel distances shows that passengers traveling short distances are more sensitive to the location of high-speed rail stations.In order to verify the research hypothesis of the thesis,AMOS24.0 software was used to construct a structural equation model of high-speed rail travel willingness based on the location of high-speed rail stations.The results show that the ten research hypotheses proposed in the paper are all valid.The factor that has the greatest positive impact on the willingness to travel by high-speed rail is the perceived efficiency,followed by the perceived safety.Finally,based on the research conclusions,some suggestions are put forward for the connection of high-speed rail and urban traffic and the planning and layout of high-speed rail stations.