Research On The Design Of Xi’an Physical Bookstore Under The Experiential Consumption Mode

Since the 21 st century,the development of online bookstores and e-bookstores has made the existence of physical bookstores difficult.In order to find a way out,physical bookstores have made transformations.At the same time,with the advent of the experience economy era,people’s consumption patterns and needs have gradually shifted from basic life needs to spiritual experiential pursuits.Physical bookstores no longer rely on a single book sales form and introduce more business formats to activate the bookstore industry and gradually form experiential bookstores.In recent years,the slogan of "City of Books" in Xi’an has attracted a large number of mature bookstores to settle in Xi’an,and also stimulating the development of original small bookstores in Xi’an.The rapid transformation has resulted in a flourishing state of bookstores of various types and formats.However,the current transformation of physical bookstores is still immature and lacks systematic strategic guidance,which makes the transformation of some bookstores fail.Some bookstores simply pile up a variety of formats,without considering the adaptability of space atmosphere creation and function,the flexibility of space organization,and the design influence of some details.Based on this,this article hopes to conduct research on the current physical bookstores in Xi’an through the intervention of architecture.Firstly,to sort out the basic status of Xi’an physical bookstores from the perspective of architecture,provide certain basic information for follow-up researchers,and select typical cases to build them.The environment is analyzed,based on the design,and the design strategy is proposed from the perspective of architecture.This article is composed of the following three parts: First,sort out the development history of physical bookstores,and analyze their future development trends,clarify that physical bookstores under the experiential consumption model will become the main category of physical bookstores in the future,and affirm the necessity of this paper.At the same time,we summarize and analyze the overall current situation of Xi’an physical bookstores through the data obtained through extensive network research and field research,and leave more detailed basic information for Xi’an physical bookstores;second,a typical example of each type of physical bookstore from the perspective of architecture The cases are deeply interpreted and analyzed from basic information,space design,atmosphere creation,and scene experience.The first three parts are designed and analyzed based on the perspective of architecture,and the scene experience part is mainly based on the user’s perspective.Analysis;The third is based on the overall research results and in-depth analysis of typical cases,to propose design strategies,first summarize the development trend of physical bookstores,which is the basic principle of bookstore design,and then quantify indicators from three aspects: basic conditions,location strategies,and space design.Propose a design prototype,and finally summarize the differentiated design techniques from two aspects of atmosphere creation and experiential design,making the bookstore design more diversified.In the context of the current era,Xi’an Physical bookstores are growing vigorously.The author conducts field research on Xi’an physical bookstores based on his own research level and academic ability,and combines consumer behavior based on architecture.Psychology,put forward design strategies from the basic situation,location strategy,space design,atmosphere creation and experiential design,etc.,in order to provide feasibility suggestions for the current physical bookstore architectural design,and provide more information on the related research and work of the physical bookstore in the future.Many possibilities.