Research On Space Design Of Experiential Bookstore From The Perspective Of Consumer Culture

The rise of the Internet,the traditional bookstore has been a great impact,many bookstores were forced to close.The nature of the society also gradually from traditional to consumption-oriented excessive.It means that people are more pursuing the consumption concept with cultural significance,which can obtain the sense of social belonging and identity,and improve their self-value.The emergence of experiential economy emphasizes the interaction with consumers,touches their inner emotions,and integrates emotional support and spatial feelings.Consumers no longer only need to purchase and use goods,but also need to improve the quality of environment and space.Therefore,the creation of experiential space atmosphere is placed in the primary position of space design,paying more attention to people's emotions and the interaction between space and people.In the perspective of experiential consumption culture bookstore from three perspectives from the behavior,consumer psychology,aesthetic in-depth analysis,puts forward the perspective of experiential consumption culture bookstore on the space design of three specific performance: under the consumption psychology of spatial experience,space,the expression of cultural connotation,experiential bookstore space "aesthetic" application.In the next step,combined with the actual cases,the spatial experience under the consumer psychology is analyzed from the aspects of functional configuration of space,spatial combination mode,architectural traffic space design and human flow line.It further summarizes the expression of spatial cultural connotation from the aspects of time and region.From the space of color,light,interface,landscape,book display several aspects of the experiential bookstore space "aesthetic" application is analyzed.After argumentation and summary,the functional space design of experiential bookstore is diversified.Infuse new dimensional function ceaselessly,cast off onefold type tedious type.In order to make consumers achieve a good maximum experience experience in the combination of space,entrance design to have a novel change and order.In the design of horizontal moving line and vertical moving line under the premise of ensuring smooth flow of people,not only to promote consumer consumption,but also to avoid dead ends and stay.Bookstores are affected by regional differences in space.In terms of the area,the original building was transformed to maximize the sustainable development of the space,retaining some elements and structures.Affected by factors such as terrain,climate and customs,the bookstore has the shadow of local regional culture and inherited essence in space.The bookshop near the mountains and by the water is in harmony with nature.From the point of view of The Times,the popular culture bookstore is more in line with the modern universal way of reading and aesthetic characteristics,is recognized and accepted by the public.Elite culture is suitable for the consumption concept of social sense of belonging and identity,which can enhance self-value.The radial colour of the space waits for a factor to build crucial element to integral atmosphere.