Study On The Design Of Cultural And Creative Products Of Anti-Japanese War In Ancient Town Of Li Zhuang

With the rapid development of economy and society,people’s pursuit of spiritual culture is further highlighted while their material needs are constantly met.Therefore,the cultural industry must advance with The Times and promote transformation and upgrading.The culture of the Anti-Japanese War is an indispensable part of Chinese culture.Its national spirit of not fearing the power,tenacity and optimism,and jointly resisting the foreign aggression,is the treasure of national culture and has strong historical value and significance of The Times.It is of great practical significance to carry forward the culture of the Anti-Japanese War under the background of the new era to strengthen the spiritual shaping and ideological education of the people.At present,with the national tour industry development,relevant documents and products launch and gradually caught the attention of the society from all walks of life,but because of too much resistance article focuses on product development and design of the cultural elements in surface rendering,Anti-Japanese War culture value of deep mining is insufficient,how to meet practical commercial product as possible at the same time retain their cultural characteristics,has become a problem that nots allow to ignore.The development of cultural creation in the Anti-Japanese War needs to pay more attention to design innovation and cultural transmission,and achieve a new and higher level of balance and presentation on "restoration" and "innovation".The purpose of this subject is to study the inheritance and development of the fine traditions of the Anti-Japanese War culture,show the spirit of Li Zhuang,enrich the anti-Japanese war culture,and promote the construction of cultural confidence in the new era.In view of the shortage of cultural and creative products of the Anti-Japanese War in the ancient town of Lizhuang,this paper integrated the cultural resources of Lizhuang to sort out relevant theoretical knowledge by means of literature research,field investigation,questionnaire survey and comprehensive analysis method,and discussed the design and research of cultural and creative products of the ancient town of Lizhuang.First of all,the background,purpose,significance,content and innovation of the research are introduced,and the origin and content of Anti-Japanese War culture and creative products are analyzed to lay a foundation for the subsequent research on anti-Japanese war cultural and creative products in Lizhuang ancient town.Secondly,this paper deeply analyzes the cultural resources and status quo of the Anti-Japanese War in the ancient town of Lizhuang,and explores the current cultural and creative products of the Anti-Japanese War from the perspective of consumers,so as to point out the ideas for this study,and strive to make the cultural and creative products of the Anti-Japanese War meet the current aesthetic theme,carry forward the spirit of the Anti-Japanese War,and play an educational role.Thirdly,combined with the research and analysis results,the design method was used to discuss the ideas and strategies of cultural creation in the ancient town of Lizhuang during the Anti-Japanese War,and further improve the research content.Finally,theory combined with practice,through to the li zhuang town local cultural landscape,Liang Lin couple scholars’ life events,the anecdote of tongji university teachers and students in li anti-japanese cultural elements related to extract,assisted by the logo,color,graphic design and illustration,on the basis of the creative design developed set li zhuang town,functional,cultural and regional innovation in the integration of the war of resistance and design products,complete the design practice.This topic is of great significance for promoting the sustainable development of tourism in Lizhuang ancient town and promoting the excellent cultural inheritance of Lizhuang ancient town,and also makes cultural and creative design have more communication significance and cultural value.