Cultural And Creative Product Design Of Ceramic Flower Ware In Tongguan Kiln Under The Background Of "Characteristic Cultural Tourism Town"

With the rapid development of cultural and creative industry and the promotion of national cultural awareness,it has become a design trend to integrate regional culture into the product design process.As a national intangible cultural heritage,tongguan kiln is a treasure house of cultural and creative industries.Its unique underglaze multicolored,patterned decals,porcelain inscriptions and poems and kiln changes made it brilliant in the porcelain market,forming a porcelain production pattern of "South blue and North white Changsha color" in the heyday of tang Dynasty.In recent years,Tongguan has been committed to building a"characteristic cultural tourism town",with Huxiang culture as its soul,traditional ceramic culture of Tongguan kiln as its root,tourism and cultural products as its body,and the architectural style of the tang Dynasty as its bone,inheriting the millennia-old culture in the name of cultural tourism.However,according to the field research,it is found that the cultural tourism products sold in tongguan Kiln characteristic cultural tourism town are mainly traditional antique porcelain,which is seriously homogenized and lacks innovation and market competitiveness,and the cultural and creative industry is facing development limitations.The innovation point of this paper is that from the perspective of design,based on the research of traditional Copper Guan kiln ceramic culture,modern ceramic flower products have been created by integrating market demand,and filling the gap in the flower ware market of Copper Official Kiln ceramic culture.The paper takes Tongguan kiln ceramics as the research object of cultural and creative products,first sorts out the development context and artistic characteristics of Tongguan kiln through literature research,field investigation and other research methods,and collects,sorts out,refines and analyzes its vessel type,decorative process,glaze color and pattern,and provides creative materials for the research and development of ceramic vase;Secondly,the market demand for modern ceramic vase was investigated and analyzed,and the analysis concluded that simple wind,new Chinese style,blue-gray system and bottle ceramic vase were more favored by the market;Finally,the practical research method is used to integrate the aesthetic characteristics of modern ceramic flowers into the research and development and design of cultural and creative ceramic vase utensils,and the unique design methods of element extraction,re-design of vessel pattern decoration and application of process techniques are used to develop and design three sets of modern ceramic flower vessels with the cultural connotation of copper guan kilns for young people aged 18-35,aiming to spread the intangible cultural heritage of tongguan kilns and enrich the product categories of tongguan kiln cultural tourism products for young people aged 18-35.Add new vitality to the cultural and creative products market,empower the development of characteristic cultural tourism towns,and help the inheritance and innovation of traditional culture of Tongguan kiln.