Cultural And Creative Product Design Strategy Based On Zhuang Ganlan-style Residence Architectural

The rapid development of Chinese cultural and creative industries has brought new opportunities for the innovative development of traditional culture.As a new industry that breaks through traditional culture and traditional production patterns,cultural and creative industries can effectively improve the market competitiveness and the economic benefits of cultural products.Among the long historical development process,the national traditional culture has formed abundant expression forms and allegorical connotations.These traditional national elements have great effects to modern cultural and creative industries.In recent years,With the rapid development of the residential industry in China,Many domestic designers began to study the construction of residential buildings,and also raised the designer’s upsurge of research on residential buildings.At the same time,the state has also begun to pay attention to the study of traditional houses.Therefore,the author focuses his research on the study of traditional residential architecture.Ganlan architecture is an ancient form of residence.Zhuang Ganlan Building has a unique artistic charm.And it is a wisdom crystallization of Zhuang people’s long-term life.It has a profound cultural connotation.In the long-term development,Zhuang Ganlan Building is gradually disappearing and evolving,but its position in the daily life of the Zhuang people has not changed.Ganlan building is an important form of living for Zhuang people.It is a long-established architectural culture in China and has always existed in the daily life of Zhuang people.By meanings of applying the essence of Zhuang Ganlan buildings into the design of modern cultural and creative products,and exploring new direction for the development of cultural and creative product design,the nationality and the cultural connotation of design works can be enhanced and improved.At the same time,this is also of great significance for the inheritance and development of the Ganlan dwellings.This article takes Zhuang Ganlan culture,cultural and creative products as the research object,starts with the origin and development of the Zhuang Ganlan architecture,then,To apply the formal beauty,structural beauty,and functionalbeauty of the Zhuang Ganlan building to the design of cultural and creative products.And investigate and understand the current status of the local cultural and creative products industry,analyze its main product forms,and finally summarizes the application strategy of the Zhuang ethnicity in the form,structure and function of the cultural creative product design.This article focuses on the Ganlan architecture,one of the traditional architectural cultures in China.By means of carrying out specific investigating and research,using modern design methods and means,innovative development Literary products in the Zhuang area,Form new products that conform to the characteristics of the times.