| In recent years,the inheritance and development of traditional culture in the form of cultural creativity has attracted much attention.However,there are still bottlenecks in the development of cultural and creative products.Excellent traditional cultural resources have not been fully refined,and the identification mechanism of characteristic culture is not clear.It needs to be resolved urgently.Due to the poor connection between cultural resources,cultural creative market and cultural product design,many cultural and creative products have failed to effectively carry and spread the outstanding Chinese culture,and cannot well meet the needs of cultural consumption.The thesis starts from the perception of group intelligence,analyzes the perception of the group intelligence of characteristic culture,and explores and studies the selection of characteristic cultural materials and the design of related cultural and creative products.Firstly,it analyzes the cognition and acquisition ways of characteristic cultural resources,and explores the cultural perception and recognition methods under the collective intelligence behavior.Secondly,through the literature coupling and co-word analysis theory,the knowledge graph is constructed and analyzed,and the co-word analysis method is used to analyze the principle of cultural symbol recognition.On this basis,take Yuelu Academy as an example to sort out characteristic cultural resources,collect cultural perception evaluation and preference data based on group intelligence behavior,analyze characteristic cultural materials,and use factor analysis to screen out suitable cultural and creative design materials.Finally,it discusses the design mode of IP cultural and creative products with cultural symbols and the application method of TransD-CF algorithm in the intelligent recommendation of cultural and creative products.The thesis research explores the method of collecting and analyzing characteristic cultural resources under the behavior of group intelligence,and transforming them into characteristic cultural symbols and materials.To a certain extent,it solves the low development efficiency and low development efficiency caused by the shortage of characteristic cultural material resources in the development of cultural and creative products.The dilemma that quality is difficult to guarantee.It is conducive to improving the efficiency of cultural creative design and product quality,and promoting the promotion,development and reuse of Chinese excellent cultural resources. |