Research On Mudu’s "Cultural And Creative Design Of Xiangxi Community"

Under the background of economic globalization,with the arrival of the era of experience economy,the current Internet information technology has been related to all aspects of people’s learning and life,so it also provides a good form of existence for the cultural and creative industry,and then China’s cultural and creative industry has a reasonable form of existence,cultural and creative products rely on cultural elements,and how to make the cultural products to survive To better integrate into modern people’s life and study,and design cultural and creative products with economic value to meet people’s functional needs and cultural value to meet modern people’s emotional needs,which is the focus of China’s cultural and creative field development,and explore effective design methods of cultural and creative products.This paper takes the cultural and creative design of Mudu Xiangxi community as the research object.Firstly,this paper combs the theory of the definition,classification,characteristics and attributes of cultural and creative design.It is concluded that the design of cultural creation should be combined with regional cultural characteristics.Secondly,from the perspective of emotional design,and emotional design related theoretical research are described,which combined with the relevant design case to illustrate.Explore the application path of "people-oriented" cultural and creative product design.Finally,take the cultural and creative design of Mudu Xiangxi community as an example to conduct in-depth design demonstration.Then,carry out field investigation and Research on the local culture of Mudu ancient town,collect relevant literature,analyze and summarize the current situation of cultural and creative products of Mudu ancient town Xiangxi community,summarize the local cultural elements and characteristics of Mudu ancient town,and put forward suggestions This paper puts forward the design principles of Xiangxi community culture and creation in Mudu ancient town,and develops the conceptual sketch design,and finally outputs the design scheme.The combination of theory and design practice shows that the integration of emotion into cultural creation plays a positive role.,Regional culture has an important role in cultural creation.On the one hand,it promotes the development of China’s cultural and creative undertakings,and provides a reference for those engaged in cultural creativity in the future.On the other hand,it increases China’s awareness of cultural protection and cultural inheritance,It is of great importance to improve the soft power of the country.