Research On The Design Of Regional Architectural Cultural And Creative Products

The rapid development of social economy meets the people’s demand for material culture,at the same time,people’s demand for spiritual culture is also higher and higher.Culture and region are interrelated,which makes different regions contain rich and colorful cultural content.Cultural and creative products combined with regional culture can only be recognized by consumers if they meet people’s material and spiritual cultural needs.The innovative design of cultural and creative products based on traditional culture often carries the important task of spreading culture.In recent years,China has vigorously advocated independent innovation.While spreading regional culture,regional cultural and creative products should also pay attention to ideological innovation and lead the market trend.This paper takes the regional representative architecture as the research object,deeply analyzes the cultural connotation contained in the regional architecture,and analyzes the cultural symbols of the representative architecture.By refining the visual symbols of representative buildings and the design of IP image,the cultural characteristics of regional buildings are fully expressed,and the cultural and creative products of representative buildings are designed.In the application case of cultural and creative products with Zhaozhou Bridge as the cultural element,this paper discusses how to use traditional culture and regional representative buildings as the design basis to reflect the application innovation and value embodiment of cultural and creative product design.The cultural and creative product design based on Zhaozhou Bridge is beneficial to spread the profound regional culture of yanzhao,publicize the historical and modern cultural value of Zhaozhou Bridge,and expand the connotation and semantics of "bridge",which has important academic research significance and design and application value.