Research On The Development Strategy Of S Bureau Group For High Quality Development

As an important part of state-owned enterprises,railway enterprises are in the critical period of speeding up the establishment of modern transportation enterprises and turning from high-speed growth to high-quality development.S Bureau Group Company has unique location and important position in railway industry.It has great responsibility and arduous task to accelerate enterprise reform and development,serve the implementation of national strategy,economic and social development of Yangtze River Delta region and railway development.The pace of deepening the structural reform of the national railway department has been accelerating,which has created a rare opportunity for the development of local railway bureaus.At the same time,it is also facing fierce competition from other modes of transportation,such as aviation,highway and water transportation.In particular,the Yangtze River Delta region has witnessed economic development,large population mobility,vigorous development of various transportation modes,and railway operation is facing severe challenges War.S Bureau Group Company must combine the internal and external resources of the enterprise,reasonably adjust the development strategy of the enterprise,enhance the competitiveness of the enterprise in the same industry,and achieve higher quality development.In this paper,combined with enterprise development,strategic management related research results,in the use of PEST model,Porter’s five forces model for the internal and external situation of s Bureau Group,based on the application of SWOT The matrix lists the strengths,weaknesses,opportunities and threats faced by s Bureau Group Company,selects its own development strategy and competitive strategy,and puts forward the safeguard measures to ensure the smooth implementation of the strategy.This paper holds that s Bureau Group Company should choose the growth type development strategy,with the intensive strategy as the main strategy and the diversification strategy as the auxiliary,so as to continuously strengthen and optimize the enterprise and continuously improve the core competitiveness of the enterprise development.Combined with the established basic development strategy,the implementation of differentiated competition strategy,through dislocation competition,to meet the challenges of other modes of transportation,and constantly consolidate and expand the market.S Bureau Group Company should take the following safeguard measures,including improving the modern enterprise system,improving the scale and quality of road network,improving the level of technical equipment,improving the human resource management system,and improving the level of science and technology informatization,so as to ensure that the group company of s Bureau can achieve the established strategic objectives of enterprise development and promote the realization of high-quality development.