| Urban public transport orientation is closely related to people’s life,and people’s requirements for urban public transport orientation are constantly improving.Railway station,subway station and airport are important signs for people to evaluate whether a city has modernization.Subway is an important part of public transportation.In 2020,the annual passenger volume of Beijing subway will reach 3.85 billion,accounting for49.5% of the total passenger volume of the city,and the average daily passenger flow will be 10.54 million.According to statistics,the average travel distance of subway passengers is 16 km,and the transfer coefficient is 1.91,which reflects the characteristics of high subway travel flow,long average travel distance,and many replacement times.People pay more and more attention to the subway service quality.Through on-the-spot investigation and interview,it is found that in the sealed underground environment of the subway,there are often passengers who are easy to lose their way during transfer,and some passengers reflect that many signs in the subway station point to information that is not clear and easy to detect,so many people will spend unnecessary time in the process of travel,not only the passengers are worried about finding the way,but also the railway yard has to continue to add people for this To increase the cost of manpower.it is very important to improve the efficiency of passenger travel,so it is imperative to redesign the existing guide system,which is of great social significance and research value.Taking Beijing subway as an example,this paper proposes the optimization and redesign of the navigation system of Beijing subway based on the dynamic identification.Providing efficient navigation service is an important part of this topic.Combined with the actual situation of Beijing Metro,this topic studies the Metro guidance service system from the perspective of dynamic logo.Firstly,it analyzes the characteristics of the questions generally asked by users in subway stations,and summarizes the causes of the problems.aiming at the user’s habits and needs,this paper adopts the methods of drawing user portrait and scene construction to restore the user route process and grade the guide signs.In addition,through the analysis of excellent dynamic information visualization cases at home and abroad,the guide signs can be redesigned more efficiently.As the needs of passengers are more diversified and complex,the design of subway guidance system starts from the actual needs and problems of users,so that the subway guidance identification system can better serve people,develop and innovate the humanized mode of subway guidance system,build intelligent subway guidance network,and provide accurate information services for passengers. |