Research On Intelligent Upgrade Strategy Of Auto Industry Based On Grounded Theory

With the continuous development and progress of my country’s economy and society,the penetration rate of family cars is also increasing,and competition in the automotive industry is increasing;at the same time,new-generation mobile communication networks,big data,artificial intelligence and other emerging technologies have begun to be widely used.Making intelligence become an important driving force for the development of the global automobile industry,intelligence leads the future development direction of the automobile industry,and brings major changes to the automobile and even the manufacturing industry.Based on the status quo of the intelligent upgrading of my country’s automobile industry,this article explores strategies that will have an important impact on the intelligentization of the automobile industry.Based on the related literature on industrial upgrading and intelligent upgrading,this paper first summarizes the relevant research results on the intelligent upgrading of the automobile industry,and then summarizes the development status of China’s automobile industry,defines the concept of intelligent upgrade of the automobile industry,and makes an important contribution to the intelligent upgrade of the automobile industry.Conduct in-depth analysis of the situation and point out the problems in the intelligent development of China’s automobile industry;then,use grounded theory to determine the intelligent upgrade strategy of the automobile industry,and finally determine the intelligent transformation plan,intelligent equipment and facilities,intelligent design and research and development,intelligent manufacturing,and intelligent supply Chain management and intelligent customer service are the impact strategies for the intelligent upgrading of the automobile industry.18 hypotheses are proposed,including 6 main hypotheses and 12 sub-hypotheses.SPSS26.0 and AMOS26.0 are applied to the effect of these strategies on the intelligent upgrading of the automobile industry.Conduct empirical research on the impact of empirical research,and based on the results of the empirical research,provide targeted policy recommendations for the intelligent upgrade of China’s automobile industry.The empirical analysis results show that smart transformation plans,smart design and R&D,smart manufacturing,smart supply chain management,and smart customer services have a significant positive impact on the smart upgrade of the automotive industry,and the impact of smart equipment and facilities on the smart upgrade of the automotive industry is not Not significant.16 hypotheses out of 18 hypotheses are supported,and 2 hypotheses are not supported by data.Based on the results of this research,this article finally puts forward relevant recommendations from the perspective of industries and enterprises: At the industrial level,the government should introduce and improve the automotive industry intelligence Policies and regulations for the development of industrialization,the establishment of industrial innovation alliances,and emphasis on the introduction and training of intelligent talents;at the enterprise level,each enterprise should formulate an intelligent upgrade plan based on its actual situation,accelerate the construction of various intelligent platforms,and improve its own informatization level.