Study On Optimal Management Of Project Bidding Decision Of Xinsili Construction Company

In China,the construction industry has been the mainstay of the national economy for a long time.The continuous development of the construction industry is of great significance to the overall development of the whole social economy.Over the past 40 years of reform and development,the number of construction enterprises is increasing,which also leads to the increasingly fierce competition among enterprises.In the field of construction,engineering bidding,a complicated technical and economic activity,is the main way for construction units to obtain the construction right.However,for small-scale enterprises in the market economy environment,the significance of participating in engineering project bidding is not only for enterprises to obtain additional profits by winning the bid,but also for some small and micro construction enterprises,whether they can win the bid indicates whether the company can undertake business,which is directly related to the survival of such enterprises.Therefore,for small-scale construction enterprises,the optimal management of bidding decision-making is the survival and development source of enterprises.In this paper,xinsili construction company as a representative,focuses on the analysis of the company’s problems in the process of project bidding decision-making,mainly including two stages.First,the opportunity choice of bidding project;Second,the quality of tender documents.Among them,the quality of tender documents is mainly affected by the quality of tender offer.First of all,this paper uses specific cases to analyze the decision-making management of the bidding project selection of xinsili company,finds out the actual problems,and tries to use the comprehensive evaluation method to analyze the factors that affect the bidding or not,so as to make a scientific choice of the bidding opportunities of the enterprise.Secondly,in the process of preparing the tender document,especially when making the tender offer,according to the different evaluation methods of different projects,through the use of game theory and probability knowledge to establish the compound base price optimal quotation formula and reasonable low price formula,the optimal tender offer is prepared pertinently,and then cooperate with the commercial bid and other documents,so as to maximize the response to the requirements of the bidding documents.Finally,this paper discusses the influence of electronic bidding in the construction engineering bidding market,and explains the preparation process and key points of electronic bidding.At the same time,under the situation of large-scale implementation of electronic bidding in the construction field,how can xinsili construction company,as a typical local construction enterprise,continuously improve its bidding efficiency in this new situation.To sum up,through theoretical knowledge combined with practical cases and analysis,this paper establishes a decision-making model that can meet the actual bidding needs,and provides many measures to improve the quality of tender preparation.All of the above can play an optimization role in the project bidding decision-making of xinsili construction company to a certain extent.