The Design Of Cultural And Creative Products Of Museums Based On The Perspective Of Cultural Genes ——Taking Anhui Museum As An Example

With the development and progress of today’s society,more and more people begin to pursue spiritual and cultural satisfaction.In the context of the new era,the state also vigorously supports the development of museum cultural undertakings and has issued a series of encouraging policies.More and more people have also begun to enter the museum.As the popularity of the museum increases,it also drives the development of the museum’s cultural and creative products.Especially in recent years,the popularity of the cultural and creative products of the Palace Museum has set off a wave of cultural and creative wind in China.More and more museums have followed the trend and launched a series of museum cultural and creative products,which are deeply sought after by the broad masses of people.With the rapid development of the cultural and creative industry,many problems have also been exposed.The cultural,aesthetic,aesthetic,and usability of the products have had a huge impact on the development of the museum’s cultural and creative products.The development of cultural and creative products of Anhui Museum is also facing the same problem: the number of products is scarce,the quality is not good,the aesthetics is not enough,and the culture is not strong.These factors restrict the development of cultural and creative products of Anhui Museum.It is true that while developing the cultural and creative products of the Anhui Museum,it should also consider how to use its own advantages to fully tap its own unique cultural genes and cultural connotations,and ingeniously integrate these unique cultural factors belonging to the Anhui Museum with the design of cultural and creative products.Based on the above situation,this paper designs and studies the cultural and creative products of Anhui Museum from the perspective of cultural genes.The paper sorted out the relevant theoretical research and analysis research status of cultural genes and museum cultural creation at home and abroad;inspected and investigated the development status of cultural and creative products of Anhui Museum,sorted out the cultural relic resources and spiritual cultural resources of the Anhui Museum collection,and integrated the cultural relic resources.Classify with spiritual and cultural resources,and then correspond to dominant genes and recessive genes.And sorted out the cultural gene pedigree map of Anhui Museum in order to excavate cultural genes in the later design practice;tried to sort out a set of methods,principles,and thinking suitable for the design of cultural and creative products of Anhui Museum,and design practice in the later period Use it in the process;conduct user research and sort out research reports on Anhui Provincial Museum,analyze user needs and pain points;fully explore appropriate dominant cultural genes and recessive cultural genes,and use scientific design techniques and related carriers to innovate The integration of the design of the cultural and creative products of Anhui Museum with unique characteristics and connotation.Improve the quality of Anhui Museum’s cultural and creative products and contribute to the development of Anhui’s cultural industry.