Research On Haier Smart Home Working Capital Management Based On Value Chain

Working capital is the basic guarantee for the operation and development of enterprises.Managing working capital is very important for the survival and development of enterprises.The traditional working capital management is mostly based on the research on the optimal holding and turnover speed of a single capital project,which is divorced from the business process,separates the integrity of working capital management,and is difficult to adapt to the needs of enterprises under fierce competition.Working capital management based on value chain can link working capital management with business process,which is more comprehensive and systematic.It not only helps to give play to the integration and synergy effect,but also effectively makes up for the shortcomings of traditional methods.The combination of value chain thought and enterprise working capital management provides a new idea for enterprises to carry out working capital management,It is conducive to enterprise management and meet the needs of social development.This paper takes Haier Smart Home Company as the case object,studies the current situation of its working capital management from the perspective of value chain,and analyzes the problems and reasons in its working capital management based on the actual situation,and proposes improvement countermeasures.Firstly,the research background and significance of this paper are expounded,the literatures related to value chain management and working capital management at home and abroad are reviewed,and the concept definition and theoretical analysis are carried out.Secondly,it introduces the scale and structure of current assets and current liabilities in Haier Smart Home working capital management,expounds the current status of working capital management from the five links of procurement,information technology development,production,sales,and human resource management,and analyzes Haier Smart Home in detail.The problems and causes of Haier Smart Home’s working capital management provide a basis for solving the problems.Finally,optimize the management of Haier Smart Home’s working capital,such as rational use of commercial credit,further breaking down information barriers,strengthening production and planning management,fully realizing supplier management inventory,strengthening accounts receivable management and other receivables management,establishment of long-term incentive and restraint mechanisms,etc.By maintaining the relationship with upstream suppliers and downstream customers,speeding up the circulation of internal and external working capital,and rationally using funds and raising funds,Haier Smart Home will maintain its advantages in the new round of market challenges and enhance its core competitiveness.