Research On Digital Visual Translation Design Of Shanghai Historic Architecture Heritage

With the deepening of urban construction,the improvement of social and public civilization and the increasing attention of the public to cultural heritage,historical architectural heritage,as an important part of cultural industry and city composition,has rapidly become a hot topic in cultural communication and urban construction.Shanghai modern historical architectural heritage as a fusion between Chinese and western architectural culture,advanced idea and technology of blending a special architectural form,questions about its heritage promotion has been revealed,if not to the innovative promotion,promotion,the traditional offline just visit type will not be able to complete show special value of outstanding historical buildings in Shanghai modern heritage.Visual translation refers to the abstraction,deconstruction and reorganization of the object in the field of visual culture in order to achieve the expected imagination and present it on the objective level in the form of subjective creation activities.It is also known as "visual representation".Many scholars believe that translation is one of the most basic unit and content of visual expression.Based on the study of the definition,promotion status,and visual translation of Shanghai’s historical architectural heritage,this paper selects historical buildings with relatively popular promotion value;firstly,translating the architectural ontology according to the path of"image-graphic-icon" to construct Atlas system framework.Secondly,extract architectural colors from it for standardized color management.Then,based on the digital vision,according to the dimension of "visual expression form characteristics",the design model of the current digital mainstream style characteristics is established,and the translation content of the map system framework and the colors in the color pedigree are introduced into the current fashionable digital style.Among the characteristics,a derivative pedigree is further built.In this way,a visual language translation mechanism of "Shanghai style architectural art characteristics→digital style characteristics→digital communication media and forms" is formed.From the perspective of practice,this study is expected to explore an effective way for the construction and promotion of visual image of Shanghai historical architectural heritage by using digital visual translation.On the academic level,it can provide theoretical support and reference cases for the protection and promotion of other historical architectural heritages,so as to confirm the feasibility of the thinking mode and design means of visual translation in the promotion.