Research On The Architectural Surface Of The University Based On The Theory Of Visual Communication

The university is a kind of specific behavior place which spreads knowledge and shapes the personality,its specific behavior pattern and environment plays a subtle role in the students’ behavior.Therefore,the school should pay special attention to the construction and create a free exchange of knowledge,to cultivate the character of the place.Planning,design and use of university buildings will affect the students’ behavior,habits,attitudes,learning styles,values,physical and mental health,personality shaping,and even future achievements.Not only that,the university building is also campus history and culture and the campus spirit of the material carrier.Construction of the skin with its morphological characteristics reflect the architectural content,reflecting the historical context of the building load,artistic connotation and spiritual feelings.However,the morphology of the skin of the college buildings has shown a trend of assimilation,the lack of the inheritance of campus culture,the rupture of regional culture,the weakening of emotion,and so on.Dig the connotation of architectural culture in Colleges and universities,establish humanization and emotion of the architectural form has become an urgent problem.Therefore,how to create coordination and unique characteristics of the building skin is the significance of this paper lies.In contemporary society,people more is with eyes to perceive things,access to information,and with the surrounding environment to interact,the campus environment of colleges and universities in building skin is us to look at the whole campus first visual information,feel the campus culture and environment is the most direct object.Therefore,based on the theory of visual communication,this paper studies the relationship between the skin and visual communication mode,the visual psychological effect,and excavate the inner essence and spiritual connotation.Focus on the vision of the college building skin convey elements,visuallanguage,the epidermis of the aesthetic emotion and several aspects carries on the thorough analysis,the material and form design is an important part of the building skin visual expression.Therefore,of materials in the building skin design of visual communication design and application were preliminary discussion and analysis,mining materials in the building skin design potential,examples analysis,summarized the principles for the visual design of the building skin.On the basis of this,it puts forward the corresponding design strategies: the emotional expression of the surface of the building,the inheritance and expression of campus culture,the inheritance of regional context,the display of scientific and technological innovation.In the integration of science and technology,respect for regional context,campus cultural differences under the premise of the campus environment to achieve the purpose of caring for the user.