Study On The Design Of The External Public Space Of Shared Farms From The Perspective Of Communicative Behavior

The rapid development of the sharing economy is being combined with the rural revitalization strategy to form a brand new shared farm model.Various localities are actively exploring and practicing.The current shared farm construction models are diverse,but due to the lack of unified design theory and normative guidance and rapid development Various problems have emerged,and have fallen into the traditional framework of agricultural leisure tourism.Among them,the insufficient construction of external public space and the lack of adequate communication and interaction among the people are more prominent.Based on this,the author intends to take the shared farm model in Suzhou as an example from the perspective of communication behavior,analyze the influencing factors of the shared farm’s external public space and the current main current issues through theoretical research and field investigation,and propose corresponding designs.Strategy,apply it to the design practice to verify,try to explore the theoretical method of the design of the external public space of the shared farm,and provide valuable suggestions for the actual construction.The research consists of 6 chapters.The first chapter determines the research background,object,research purpose,significance,method and research framework,and completes the preliminary thinking on the external public space of the shared farm.The second chapter first summarizes the basic types and components of the external public space of shared farms through theoretical and literature analysis,combined with actual conditions,and general elements that affect the design of the external public space of shared farms.Then,through related research on the theory of communication,it explains The basic functions and manifestations of communication define the scope of communication subjects of the shared farm,analyze the connotation of the communicative behavior activities under the intervention of the sharing concept,the basic types of communicative behavior activities and the psychological influence of the communicative behavior,and then summarize the characteristics of the communicative behavior of the shared farm.Analyzed the relationship between social behavior and the external public space of the shared farm,based on the above analysis,summarized and analyzed the main influencing factors of the external public space of the shared farm from the perspective of communicative behavior,and provided ideas and basis for the next investigation and analysis of the current situation.The third chapter investigates and analyzes the status quo of the external public space of the shared farm.The overall situation is divided into three parts.First,a questionnaire survey is conducted on the rural residents of the shared farm,and the population characteristics,communication behaviors and communication needs are summarized and analyzed.Summarize the social behavior characteristics of the external public space of the Soviet-style shared farms to pave the way;secondly,study the case of the shared farm model in various regions,analyze the characteristics of the shared farm model in each region,including the Suzhou region model;finally,focus on the two typical Suzhou region The example of shared farms is investigated and analyzed from three aspects: overall design,communication activities,and various types of public spaces.Based on the above three aspects of the investigation,the characteristics of the external public space and the communication behavior of the Soviet-style shared farms from the perspective of communication behavior are summarized,and three aspects of the probability of communication in the external public space are small,the diversity of communication behaviors are insufficient,and the communication environment is poor.The status quo issues laid the foundation for the next design principles and design strategies.The fourth chapter,based on the investigation and analysis of the previous chapter,puts forward seven design principles based on the interaction behavior characteristics of the external public space of the Soviet-style shared farm,and addresses the current status of the three aspects of the Soviet-style shared farm’s external public space,combined with farm planning On the impact of external public space and external public space influencing factors,three strategies are proposed in terms of overall planning optimization strategy to catalyze the occurrence of interactions,diverse and efficient use of spaces to increase the diversity of interactions,and space environment-friendly strategies to optimize the communication environment.Corresponding design requirements were put forward in terms of functional land layout,streamline design,overall layout,spatial organization,spatial enclosure,spatial scale,and facility layout.The fifth chapter,based on the research results of the design strategy in the previous chapter,conducts a design practice test on a shared farm.The sixth chapter summarizes the full text,summarizing the main research results,main innovations,shortcomings and future prospects of the article.